I’ve noticed that digital marketing people are always debating the following: What is the best social media channel? Should we focus more on SEO, PPC or social media marketing? How many times should we publish new blog posts and social media updates? What is the best ORM tool available?
Are these questions really that important? In my experience, if you are a digital marketer, the answer is yes. However, way too much time and effort is spent finding the answers to those questions. Focusing only on those questions will eat up your time, but in the end you need clients. That is the bottom line of marketing. Are we missing the whole point with marketing by not focusing on the right things?
We are living in an interconnected world and business is moving at a more accelerated pace than every before, but way too many people are getting lazy about how we structure our days to be more productive.
These are the questions you should be asking:
- Who is going to be our next client?
- How can we find more clients?
- How can I serve my clients better right at this moment?
- Why isn’t the phone ringing more?
Traditional marketing, digital marketing, social media marketing, client service, training, production, and communication should work together and the whole process of getting new ideas that you can implement needs to happen faster. Your clients are in control and it’s up to your whole business including marketers, IT, support, production, and client service to work together to insure the needs of your clients are met.
Focusing on servicing your clients right now. You need to update your processes and implement new ways to insure your customers have access to the right kind of information so that they can make decisions on their own time. The world wide web has changed the way business is conducted. Take advantage of this and start focusing on your clients.
Anton,
You’ve made a couple of valuable points.
1. Marketing should always be about your clients (current and potential) – because at the end of the day it’s your client that allows your business to exists and more importantly to grow.
2. The best part of any Marketing campaign should be done by your customers. In other words, marketing should best be done socially, not just social media marketing or any other forms of marketing, but all marketing – digital and traditional alike should entice the social aspect of human nature in one way or form of another.
Thanks Byron. Your second point is especially true as “word of mouth” is still one of the best marketing methods around.