In this digital age we are living in, a good digital reputation is needed for online businesses to succeed. Your digital reputation effects how people view your online brand and how much trust you have. Will your company be able to survive a negative attack on your...
As a business owner, are you really aware of your reputation online and what people are saying about you and you company? Do you know what Online Reputation Management (ORM) is? Online, people talk to each other about nearly every company they have had an experience...
Your personal reputation may be your most valuable asset online. When people are looking for information, they usually turn to the search engines for answers. Maybe someone in your meeting is looking for more information about you on Google. When was the last time you...
Once you have taken the mighty leap of getting your business online and you are using social media channels such as Facebook, Twitter, YouTube, and Google+, then there is a good chance that people are talking about your business. It is really good if everything that...
In the previous post "Part 1: How to protect your brand online", I explained the importance of having a good reputation on the web. In today's digital lifestyle, not only is it important to have a good business reputation online, but to also have a good personal...
A couple of weeks ago I had the privileged of being interviewed by The Heavy Chef Project on online reputation management and social media marketing. Find a snippet from the interview below. If you would like to read the full interview, visit the article "The art of...
In this digital age, customers are getting more tech savvy and smarter every day. While most companies had to the ability to control their reputation with traditional advertising, social media changed this as word of mouth marketing is on the rise with all the popular...
A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on...
Most often, small businesses assume that organic search engine traffic with an excellent SEO (Search Engine Optimization) campaign is all that is required to get the best results. For others, a combination of organic search traffic and PPC (Pay Per Click) gets the...
Online reputation management (ORM) is becoming more important everyday as the digital market place expands. Any company will vote that building a positive and good reputation requires hard work, and quite a lot of effort. It has been proved many times that a positive...
Do you want to know what is being said about you and your brand online? If you do, you should be aware that anyone can influence how the general public views your brand. It is really easy for anyone to post anything about you on various social networks, blogs,...
Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in...
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