In this new digital marketing era we are living in, determining where to focus your marketing campaign can be a challenge for many. Social media marketing provides and excellent opportunity to impact your entire organization and at the same time play an important role for Online Reputation Management (ORM).
Social media and Online Reputation Management works together in getting the word out on what you are doing. With a proper social media strategy tied together with a ORM plan, your business can display your transparency and at the same time build brand authority for your products and services.
Here’s a couple of benefits you can enjoy with a proper social media and Online Reputation Management strategy.
Spread your message
Popular social media channels such as Twitter, Facebook and LinkedIn have emerged as a great way to share your message with targeted audiences. To help spread interesting information across the world, today’s outreach can leverage content shared through various social media channels to extend your message even further. Content can be easily distributed and shared through social media sites helping you reach wider audiences.
Integrating social media into your traditional marketing campaign is a great way to generate buzz and to make your profile more visible online helping you to build your online reputation.
Sales leads
As your targeted audiences continues to grow, it has the ability to reach quality prospects. While you should never limit your social media initiative to direct sales and marketing content, raising the awareness of your business can keep your audience up to speed on everything you have to offer and how it can help them.
Coordinated digital marketing efforts such as SEO (Search Engine Optimization) and SMM (Social Media Optimization) can also be very useful in keeping your organization’s name at the top for organic search results. This process can help you get more visitor traffic to your online profiles enhancing your online reputation.
Customer satisfaction
Social media helps you manage a direct connection and relations with public and potential customers. With social media, you can address the concerns of your current customers by starting a “listening strategy” to find out what they are saying about you online. Tracking what your competitors are doing with your “listening strategy”, you will be able to identify what kind of information people are looking for in your industry and how you can meet their needs.
Constantly engaging with your customers online will not only lead you to new business opportunities for your company, but it can also raise your current customer satisfaction levels.
Brand reputation
Online Reputation Management has grown very important as consumers now have the ability to destroy a reputation in 140 characters or less (Twitter). Your participation on social media channels can help you track the positive influence your business is having on others and it can help you understand what your reputation is in respect to the competitors in your industry. You will find many people on blogs, forums and other social media channels talking about your brand and this offers you’re the opportunity to help them directly building up your corporate identity in the process.