If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
Social media is a way of getting others to talk about your services, brand or products. It's about finding your customers where they are. Social media is not simply buying a banner add that runs on a social network. It uses marketing techniques to generate...
If you own a website, blog, or an e-commerce site and you are interested in online marketing to attract more visitors, have you every considered digital marketing? Yes, there are certain online marketing strategies that costs an arm and a leg and it all depends on...
It is a well-known fact that an optimized website that embodies a clear language, unique original content and a professional targeted user interface offers a better user experience on the web. A dedicated digital marketing strategy and a great user experience on your...
We are still in the early days of 2012 and now is the right time to plan your digital marketing strategy for the new year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network...
When creating a social media marketing strategy, one of the first things you should do before you create your profiles is to decide on your online persona. Are you going to build your social media strategy around an actual person or use a company name? With this,...
There's a couple of methods you can use to measure the ROI of your social media marketing campaign. For many, it is the number of "likes" and "followers" they have and the conversation that occurs between themselves and their followers. For others, the main focus...
The people you are trying to reach on the social web with your social media marketing campaign should constantly be reminded of your social media presence to encourage them to visit your community more often or for longer periods of time. When you have built your...
Are you busy with a social media marketing campaign and not getting any good results? Are you engaging with the targeted audience you are trying to reach? If you are not engaging on the social web, do you really understand the power of social media at all? To develop...
Social media has taken the world by storm and both small and large businesses are busy integrating social media into their digital marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and...
Have you ever wondered what happens to your digital and social media accounts such as Facebook and Twitter when you pass away? Who gets access to your digital profile? Can people even get access to your account and your stored personal information or will it just...
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