If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
Google Plus (Google +) is the new hype and trend lately in the social universe and I would like to get your thoughts and views on it. Even though it is still in beta phase (testing phase) only accessible via invitation directly from the platform for testing purposes,...
Engaging with potential and existing clients is the most important aspect of any digital marketing strategy. When you are planning your social media marketing (SMM) strategy, always bear in mind that the number of followers are not the be all and end all of your Web...
Social media marketing is like having a friendly conversation with your best friend over the telephone. It is also like walking into an old high school friend at the shopping mall and just catching up. Social media is all laid back and conversational. Many new...
Being social online is what it's all about with social media. Announcing something interesting, showing off something new, we use various social media channels every day of our lives to share all sorts of information and content with our family and friends. We...
There's a rumor floating around online that Facebook will be launching the Timeline profile for brands any day now. The date most people believe this will happen is tomorrow (29 February) at their conference for marketers in New York. Everyone on Facebook can activate...
Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this possible. For example, organizations that successfully utilizes...
One question I often hear online is: "How are we going to measure the effectiveness of our social media marketing campaign?". Social media marketing (SMM) is still very new to many and it is not a marketing method that represents clear results and benefits. SMM is...
As the social web continues to evolve and change, it's time for digital marketers to take their social media marketing initiatives serious. Social media marketing cannot exist in its own silo or on the side where it doesn't get any attention. Integrating social media...
When a brand has thousands of target followers and likes on their social media profiles, it's definitely something to be proud of, but what happens if their audience suddenly turns against them on the social web? What are you going to do if you made a mistake online...
Social media is a way of getting others to talk about your services, brand or products. It's about finding your customers where they are. Social media is not simply buying a banner add that runs on a social network. It uses marketing techniques to generate...
Take the first step to double your leads and sales. Schedule your complimentary 30-minute consultation now.
Start measuring the ROI of your online store with the FREE Google Analytics 4 Ecommerce Marketing Dashboard template.