Another week and another round of blog posts ranging from digital marketing, online reputation management, and the usual social media marketing post. From next week and for the whole of October 2011, I will not be able to post 5 blog posts a week on my personal blog...
Blog marketing is part of the social media marketing umbrella which is another form of digital marketing. Business blogging is very different than personal blogging. With business blogging you need a key strategy and purpose in mind to get optimal results. If you...
In most digital marketing and offline marketing campaigns, market research has always been a fundamental part to determine the success with your marketing initiative. Social media marketing has made it very easy to find out what people are saying about you, what do...
Many people and businesses are having a tough time figuring out how social media fits into their business and how it will work with their current marketing campaign. For many, Social Media Marketing (SMM) seems like a catchy buzz phrase that consists of only Facebppl...
Social media marketing is still a buzz word to many, but it is a medium that can be used to close the gap between businesses and their customers. Social media has also levelled the marketing field between small businesses and bigger companies. Anyone can use social...
Your "followers" and "fans" on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your Pinterest followers. For business growth, it is important to make your digital footprint trustworthy....
Do you have a social media crises management team in place when a disaster strikes your business and turns into a snowball that can affect your reputation online? How are you going to satisfy the demands for ears, hands, and eyes when a crises online turns into a...
Social media is really not that new anymore and the concept of being a social business is now a reality for many. There are many advantages of being a social business and your entire organisation can help communicate your message on behalf of your company and brand....
Twitter recently announced some additions to their channel which will have a positive effect on social media marketing services and brands that uses Twitter with their social media strategy. Twitter is keeping the reverse chronological stream of activity, but two tabs...
If you are in the process of creating a social media strategy or campaign, did you start the process by listening at your audience first? One of the key rules of communication and social media marketing is to listen first. How do you start your campaign by listening...
Over the last couple of years, the discussion regarding social media, Web 2.0, and user-generated content has exploded. How people are using the internet is changing every day, and these changes can provide substantive business benefits for companies wanting to make...
One question many people ask when jumping onto the social media bandwagon to promote their services and products is regarding social media and ROI: "What ROI will I be getting from social media?". Social media marketing is still very new and it is not an activity that...
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