Every business online wants more targeted traffic to their website and various online profiles. Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...
ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice...
You or your company might have an impressive online reputation and you may be one of the top people to work with in your industry. If this is the case, there's always a risk of a nasty status update or blog post that reaches the first page of the search engine results...
LinkedIn is a professional social network and it allows you to make connections and find new business at a faster rate than you could ever achieve with traditional marketing. In fact, the only cost to making new connections on LinkedIn is time. In today's digital...
Twitter, Facebook, LinkedIn, Google+, Pinterest...the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends and techniques, but you also know that you need to use social...
Over the last few years, many digital marketers are starting to increase their budgets allocated to social media marketing. In reality - social media works. It is a way for businesses to communicate their message to their target audience and engage directly with them....
What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online - most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more exposure and...
Social Media Marketing (SMM) should always be an extension of your current online marketing strategy. SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you...
This has been a busy week with my trip to Cape Town where I met some very talented coders (programmers) that thinks out of the box. The first blog post this week was about QR codes and using them in your digital marketing strategy. I noticed that there's quite a few...
Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn't understand and know all the facts regarding social media. This is the...
If you are in the process of creating a social media marketing campaign, did you know that the relationships that you can build on various Web 2.0 channels can be some of the best relationships you have? You can follow interesting discussions and get to know people...
With your social media marketing initiative, one of the most important things to do is to listen to what your audience is saying. Social media is a conversation, not a closed-door for your brand. No one wants to be talked at with no ability to respond, whether it is...
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