There’s a rumor floating around online that Facebook will be launching the Timeline profile for brands any day now. The date most people believe this will happen is tomorrow (29 February) at their conference for marketers in New York. Everyone on Facebook can activate the Timeline on their profile if they haven’t already, but soon they will switch all the profiles to the new Timeline.
If you are using Facebook in your social media marketing strategy and you have Fan page for your initiative, will you be ready when the new “Timeline” for brands roll out? Here’s a couple of ways you can prepare for the change when it happens.
Create a cover photo
The cover photo at the top of the Timeline Fan page gives you enough room to make an impact on everyone viewing the Fan page. The cover photo dimensions are 850 x 315 pixels and it is quite a hefty size that you shouldn’t waste. Make sure you are using a high-resolution image with the exact dimensions so that your image doesn’t appear pixellated after you have uploaded it.
Establish events on your Timeline
Prepare on which events you would like to showcase as your brand, product, or services milestones. With your Timeline, milestones can be added that pre dates the launch of Facebook. Add interested and important events in the history of your company on your Timeline. Find and organize videos, photos, and articles about these events so that you can include them as milestones.
Keep on posting links, videos and photos
A majority of the interactions with your brand on Facebook happens on the news feed, not directly on your Fan page or when it is updated on your Timeline. Continue what you are doing now by posting links, content, videos, photos, and questions that your network values and appreciates.
Staying one step ahead of all the changes taking place on the social media channels you are using in your campaign will help you adjust your initiative to accommodate these new changes so that you are not left behind when they roll out.