Measuring your return with social media marketing
Every organization and business has different criteria and ways to measure success, and this makes it very important to measure the results of your social media marketing campaign. As the trend and buzz with social media continues to grow, make sure that your social...
What are you measuring with social media?
Many people including small business owners are starting to recognize the need to measure their marketing initiatives online. Are you making any money from your campaigns? Are you increasing your awareness online? Getting any sales? If you are new to social media, how...
Success with social media marketing isn’t magic
Many times when I’m asked about social media for brand awareness campaigns, people want to know what is the magic bullet to make it a success. What tricks are out there to make it work? Everyone seems to be looking for short cuts, but to be honest, there...