Many times when I'm asked about social media for brand awareness campaigns, people want to know what is the magic bullet to make it a success. What tricks are out there to make it work? Everyone seems to be looking for short cuts, but to be honest, there aren't any....
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses are sporting with thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of...
One question many people ask when jumping onto the social media bandwagon to promote their services and products is regarding social media and ROI: "What ROI will I be getting from social media?". Social media marketing is still very new and it is not an activity that...
Every organization and business has different criteria and ways to measure success, and this makes it very important to measure the results of your social media marketing campaign. As the trend and buzz with social media continues to grow, make sure that your social...
Many people including small business owners are starting to recognize the need to measure their marketing initiatives online. Are you making any money from your campaigns? Are you increasing your awareness online? Getting any sales? If you are new to social media, how...
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