If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
As you may have heard, Diaspora released the source code for their open source social network to developers on 15 September 2010. Now if you haven't heard about Diaspora before, this is what the creators of this network calls it - "The privacy aware, personally...
Twitter recently launched a new feature on their platform where you can directly post your Tweets to Facebook. This has always been possible in the past with the integration of third party services, but you can now set this up hassle free and directly from Twitter on...
Social media marketing is like having a friendly conversation with your best friend over the telephone. It is also like walking into an old high school friend at the shopping mall and just catching up. Social media is all laid back and conversational. Many new...
We are still in the early days of 2012 and now is the right time to plan your digital marketing strategy for the new year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network...
There's a rumor floating around online that Facebook will be launching the Timeline profile for brands any day now. The date most people believe this will happen is tomorrow (29 February) at their conference for marketers in New York. Everyone on Facebook can activate...
Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this possible. For example, organizations that successfully utilizes...
If you are a small business owner, you might be overwhelmed by all the tasks you have to accomplish every day. You are most likely handling most of the business aspects such as accounting, everyday business tasks, and the marketing of your business. You probably heard...
In a blog post I published a few days ago: (Part 1: Monitoring on the social web for market intelligence), I explained that one of the core values of social media is to monitor the conversations on the social web for market intelligence. The information that you find...
To make a big impact on Twitter, you will need to focus on your topic of expertise, actively engage, and build relationships with other people who shares the same interests. It really takes time and effort to build relationships on Twitter and it doesn't happen...
When most businesses start with their social media marketing journey, one of the main reasons for venturing on this medium is to build more brand awareness and to stand out from the crowd. Social media is a great way to increase the visibility of your business,...
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