Social media marketing strategy

Social media marketing strategy

If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
What makes a good social media strategy?

What makes a good social media strategy?

When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
How to use social media marketing for sales

How to use social media marketing for sales

If you have a social media marketing campaign, you probably know that being over promotional is a big no no. This includes any social media communication that says “buy this”, contains a price or offers any form of discount. Most digital marketers are...
3 useful Facebook marketing metrics

3 useful Facebook marketing metrics

With 1 billion members and growing, Facebook is by far the most popular social media channel available. Did you know that Facebook collects huge amounts of information on all the activity taking place on their platform? Status updates, pages viewed, videos and all the...

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