When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
In the last few days a couple of riots started in London and have been spreading steadily across the UK. Various news and media outlets blamed social media as the cause of the riots spreading and the co-ordination of the riots. Social media definitely has a role in...
Your social media marketing campaign and Twitter strategy has everything in place. You have solid goals, boast a good Twitter profile, engage with your clients, and you even know the ins and outs of your targeted audience and when you should be tweeting to them. You...
Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
In this new digital marketing era we are living in, determining where to focus your marketing campaign can be a challenge for many. Social media marketing provides and excellent opportunity to impact your entire organization and at the same time play an important role...
In the book (Groundswell), Charlene Li and Josh Bernhoff explains that there are five objectives that companies can pursue with their social media marketing campaign. Objectives are the key (glue) to a successful social media strategy. It is very important that you...
Social media is still a buzz word to many people and businesses around the world. Everywhere you look online you will see people promoting social media and these phrases might look familiar to you: "social media marketing is the best way to market your services and...
In today's digital lifestyle when you are looking closely to what is happening on the social web, you will realize that one shoe doesn't fit all. Just because one social media channel is working wonders for your neighbor's business doesn't mean it will definitely work...
Most digital marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, "voice" is something digital marketers are thinking about all...
A few days ago I published a blog post titled "Google and the value of AuthorRank" where I explain the value of this feature on Google. In this post I explain how you can set it up on your profile. In today's digital connected world, any way you look at it, you need...
Twitter recently announced some additions to their channel which will have a positive effect on social media marketing services and brands that uses Twitter with their social media strategy. Twitter is keeping the reverse chronological stream of activity, but two tabs...
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