Social Media Marketing (SMM) should always be an extension of your current online marketing strategy. SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you...
If you are familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimizing websites for better results on the search engines? You can...
If you have an existing digital marketing initiative, or you are in the process of creating one, are you going to include a social media strategy to work together with your marketing plan? Using various Web 2.0 (social media) channels in your marketing mix is an...
Every business and organization has different criteria to measure success and it is very important to measure the results of your digital marketing and social media marketing campaigns. As the trend with Web 2.0 continues to change and grow, make sure your social...
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