When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
If you have an existing digital marketing initiative, or you are in the process of creating one, are you going to include a social media strategy to work together with your marketing plan? Using various Web 2.0 (social media) channels in your marketing mix is an...
Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your marketing mix? With any digital marketing campaign, you...
When creating a social media marketing strategy, one of the first things you should do before you create your profiles is to decide on your online persona. Are you going to build your social media strategy around an actual person or use a company name? With this,...
With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time (at the time of this writing). At end of the previous year, Pinterest was listed alongside Google+ and LinkedIn as one of the best social networks and...
With more companies going online to make a name for themselves, social media marketing can have a dramatic impact on your business. All it takes is a quick scan of the latest news on Google to see successful social media campaigns. While most people specializing in...
In today's digital lifestyle when you are looking closely to what is happening on the social web, you will realize that one shoe doesn't fit all. Just because one social media channel is working wonders for your neighbor's business doesn't mean it will definitely work...
Are you busy with a social media marketing campaign and not getting any good results? Are you engaging with the targeted audience you are trying to reach? If you are not engaging on the social web, do you really understand the power of social media at all? To develop...
I did a short blog post on My Chatbox a couple of weeks titled "Chatboxes in plain English" where I explain how you can use a Chatbox (micro blog) on this Micro Blogging Community. Find the blog post below. This is not a “how to” blog post but rather a general...
Social Media Marketing (SMM) should always be an extension of your current online marketing strategy. SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you...
If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business. To generate new potential prospects with your campaign, it's necessary to plan and create and effective social media strategy....
Every company wants to have a great and positive online reputation. You want prospective clients to instantly think of your brand when talking about services or products that you supply. There's nothing better as to be known as the experts in your niche and area of...
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