Over the last few years we have seen the demise of a couple of Web 2.0 channels such as Myspace and Bebo. Facebook has been king in this arena since its launch in 2004. So far, Facebook has over 750 million users making it the biggest social network ever. Twitter...
Every company believes they offer the best services and products, and business owners have faith in it. Who doesn't love their own business? You most likely have already spent a lot of time and effort into building and marketing your business. Does your customers know...
In my experience when working with clients and you mention the word "social media marketing", the Web 2.0 channels they immediately think about are Twitter and Facebook. Why do you need anything else? While LinkedIn is not as popular as the other two, LinkedIn has...
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a...
Engaging with potential and existing clients is the most important aspect of any digital marketing strategy. When you are planning your social media marketing (SMM) strategy, always bear in mind that the number of followers are not the be all and end all of your Web...
If you have strong competition online, ORM (online reputation management) is a very important aspect of social media marketing that you cannot ignore any more. There are numerous ways people can track down reviews of a company or a particular product before they make...
With the explosion of Web 2.0 and social media marketing popping up all over the web, businesses have wrestled with how to manage their brand online. An organization's online reputation can be made or broken in less than 140 characters, and all this could happen in an...
Online, you will find millions of blogs, news websites and thousands of online wire services publishing press releases daily. How is it possible for you and your business to find anything that is interesting with all the information noise? How do you find information...
Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn't understand and know all the facts regarding social media. This is the...
Social media marketing is like having a friendly conversation with your best friend over the telephone. It is also like walking into an old high school friend at the shopping mall and just catching up. Social media is all laid back and conversational. Many new...
It is a well-known fact that an optimized website that embodies a clear language, unique original content and a professional targeted user interface offers a better user experience on the web. A dedicated digital marketing strategy and a great user experience on your...
With the ever increase of blogging platforms, social networks, and other related Web 2.0 channels, traditional digital marketing is not the only source for targeted traffic anymore. A top story on a well known social media channel can drive much more traffic to your...
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