Google has recently announced that they will be integrating "real-time search" in their search result pages that will include data from Google+ as well as other Web 2.0 sources. The results will include a stream of social news updates as they unfold on different...
If you are in the process of creating a social media marketing campaign, did you know that the relationships that you can build on various Web 2.0 channels can be some of the best relationships you have? You can follow interesting discussions and get to know people...
In the last few days a couple of riots started in London and have been spreading steadily across the UK. Various news and media outlets blamed social media as the cause of the riots spreading and the co-ordination of the riots. Social media definitely has a role in...
Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as...
If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business. To generate new potential prospects with your campaign, it's necessary to plan and create and effective social media strategy....
In order to get the best quantifiable results from your social media marketing campaign, you need an optimized social media strategy to lay out the foundation for you. Social media is still a buzz word to many, and millions of conversations are happening on social...
Over the last few years we have seen the demise of a couple of Web 2.0 channels such as Myspace and Bebo. Facebook has been king in this arena since its launch in 2004. So far, Facebook has over 750 million users making it the biggest social network ever. Twitter...
Every company believes they offer the best services and products, and business owners have faith in it. Who doesn't love their own business? You most likely have already spent a lot of time and effort into building and marketing your business. Does your customers know...
In my experience when working with clients and you mention the word "social media marketing", the Web 2.0 channels they immediately think about are Twitter and Facebook. Why do you need anything else? While LinkedIn is not as popular as the other two, LinkedIn has...
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a...
Engaging with potential and existing clients is the most important aspect of any digital marketing strategy. When you are planning your social media marketing (SMM) strategy, always bear in mind that the number of followers are not the be all and end all of your Web...
If you have strong competition online, ORM (online reputation management) is a very important aspect of social media marketing that you cannot ignore any more. There are numerous ways people can track down reviews of a company or a particular product before they make...
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