Data has become the cornerstone for driving effective digital marketing strategies and achieving business objectives. With the emergence of advanced analytics techniques and predictive modelling, marketers now possess the ability to unearth invaluable insights and...
Blog marketing is an easy digital marketing method of writing your blog posts so that both the blog post that you publish and the relevant website page it is linking to will get good rankings for specific keywords and phrases on the search engines. This blog writing...
Many whitepapers, articles, and blog posts has been written over the last few months regarding content marketing and its impact on your digital marketing, but not many on where to submit your articles. The Google Panda update by Google is penalizing websites and...
A couple of years ago, having a website was king. There were little or no competition for the keywords you have selected and no relevant content was available that your customers were looking for. Your competitors might have developed their own websites, but it was...
Analytics is a must have for any digital marketing initiative. You can use most of the data provided by your analytics to enhance your marketing strategies and to gauge the response and success that your initiative has achieved. No one can analyze all the data...
Every day you will find more businesses starting to promote their brand, products, and services with a digital marketing strategy. Did you know that magnetic content (pull marketing) improves conversion rates and lead generation? It can also build relationships. Using...
Most often, small businesses assume that organic search engine traffic with an excellent SEO (Search Engine Optimization) campaign is all that is required to get the best results. For others, a combination of organic search traffic and PPC (Pay Per Click) gets the...
In recent months Google has made some significant updates to their search algorithm including the Google Panda and Penguin updates that affected millions of websites. If you are busy with a digital marketing campaign, you will know that these updates can get you quite...
Building your brand online is essential to building the reputation of your business in the digital world and it helps people identify that your business is different from others. Online branding is very important part of digital marketing and running a business...
Whether you are only sharing your views on your blog or running a business website, you are generally looking for targeted traffic to see what you offer and what you do. One of the best ways to do this is to create "magnetic content" in your campaign. This is also...
Normal businesses running office computers together with in office servers are moving towards cloud computing. Cloud computing lets businesses use the internet that consists of networks within networks. Instead of having dedicated software and hardware on each...
Despite all the buzz and popularity of popular social media channels such as Facebook, LinkedIn, Twitter, and now Pinterest, people continue to publish blog posts. Blogging platforms provides you with a simple easy way of instantly publishing your content such as...
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