Measure Ecommerce Marketing CLV Trends
One of the key metrics that online store owners focus on is Customer Lifetime Value (CLV). This metric not only reflects the financial worth of a customer to a business but also serves as a compass guiding strategic decisions. Ecommerce marketing consists of a...
Data-Driven Success: Google Analytics 4 Guide for Ecommerce
If you have an online store, staying ahead requires more than just a visually appealing website and a catalogue of products. Successful online stores are built on a foundation of data-driven decision-making, and Google Analytics 4 (GA4) is the key to unlocking...
Free Looker Studio Template: GA4 Ecommerce Marketing Dashboard
Understanding your ecommerce marketing campaign’s performance is non-negotiable. That’s why I’m thrilled to present a game-changing resource – Google Analytics 4 Ecommerce Marketing Dashboard – a FREE Looker Studio Template that I’ve...
SEO Mastery for Turbocharged Ecommerce Marketing Growth
If you’re running an online store, having an ecommerce marketing strategy is a must. At the core of this is Search Engine Optimisation (SEO), a strategic method that can boost your business online. In this blog post, let’s explore the details of SEO and...