Online Reputation Management (ORM) is the process and strategy to monitor and manage your reputation online. If there’s a couple of negative comments about you or your business online, one of the most applied theories to apply is to post a positive comment to...
In today’s digital market place, it is crucial to reach out to your target audience, and use the most effective ways to do this. All the popular social media marketing channels that exist today provides you with an ideal way to accomplish this. There are...
In the previous post “Part 1: How to protect your brand online”, I explained the importance of having a good reputation on the web. In today’s digital lifestyle, not only is it important to have a good business reputation online, but to also have a...
Once you have taken the mighty leap of getting your business online and you are using social media channels such as Facebook, Twitter, YouTube, and Google+, then there is a good chance that people are talking about your business. It is really good if everything that...
A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on...
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