Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for anyone to post negative comments on forums, blogs and other Web 2.0 channels about your business.
You will not always be able to counter all the negative results so that they don’t appear on the search engines. You can definitely impact the search results in a such a way that only relevant and positive information about your services or products appear in the first few pages of Google. Online Reputation Management consists of a variety of digital marketing strategies and you can use this to your advantage by marketing your business online the right way.
Effective content writing for ORM
Writing effective content is an easy way to market your business online with a content marketing strategy. If you publish interesting, relevant and original content about your business and that others will find interesting, you can start building your online reputation immediately. Not only will it help you to get good rankings on the search engines, you can also attract a strong readership and other websites linking to you that finds your content valuable. With the help of incoming links and constant traffic to the content on your website and blog, the possibility is there that you can own the first two pages of Google for your brand name.
You can publish articles on your website and on many article directories online. Most of these article directories includes a “resource box” at the end of the article in which you can add personal details about you and a link pointing back to your website or blog.
Content is still king even though many believe that engagement is now king. I believe both is needed for Online Reputation Management, digital marketing and social media. Without good content, you won’t be able to start a conversation or topic unless someone else started it.