Content lies at the heart of digital marketing, shaping the narrative for businesses across various platforms – be it a landing page, an email, or a Facebook post. The challenge lies in understanding that while your company has a singular identity, your diverse...
Many whitepapers, articles, and blog posts has been written over the last few months regarding content marketing and its impact on your digital marketing, but not many on where to submit your articles. The Google Panda update by Google is penalizing websites and...
Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new...
Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for...
With your social media marketing initiative, one of the most important things to do is to listen to what your audience is saying. Social media is a conversation, not a closed-door for your brand. No one wants to be talked at with no ability to respond, whether it is...
A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and the measurement of informational content online. A good content marketing strategy helps businesses achieve their goals such as an increase in sales or new...
If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m sure you must have seen or know that everyone is still talking about content marketing online. Everyday you will find hundreds of brands...
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