Posted by Anton Koekemoer on Sep 18, 2013 in Social Media
If you or your business is active on the social web, you should always look for ways to become more transparent on the social media channels you are using. In particular Twitter. Twitter is really a great platform because of its real time nature where you can engage with real people. To be more transparent on the social web is not an easy task and it takes a lot of effort and time to get it right.
In our hectic digital lifestyles you only have so many hours in the day. With this, you also need t
I’ve noticed that digital marketing people are always debating the following: What is the best social media channel? Should we focus more on SEO, PPC or social media marketing? How many times should we publish new blog posts and social media updates? What is the best ORM tool available?
Are these questions really that important? In my experience, if you are a digital marketer, the answer is yes. However, way too much time and effort is spent finding the answers to those questions. Focusing
Posted by Anton Koekemoer on Sep 4, 2013 in Social Media
“How are we going to measure the ROI of our social media marketing campaign?” This question is often asked and I’m sure you have thought about it yourself if you are busy with a social media campaign. This medium isn’t something new, even though it’s still trending online and a buzz word to many. Many businesses have started integrating social media in their current marketing campaigns, but how are they calculating what gains they have made from their marketing spen
In today’s digital connected world where we communicate with our network and social circles through social media, mobile, and local technology, if you want to succeed online, you need to understand and engage with your clients’ needs at a deeper level. Social media has taught us to be open and transparent online by engaging with others, but the next trend will all be about having conversations at a more meaningful level than just engaging with people online.
Today, many businesses, m
Posted by Anton Koekemoer on Jul 10, 2013 in Social Media
Everyday online you will see articles, whitepapers, and blog posts on how all the social media channels are taking over one another and why you should use certain channels in your campaign to get the most out of it. Which social media channels are the best? Does it really matter? Of course it all depends on your strategy and the audience you are trying to reach, but don’t rely 100% on these accusations.
Here’s a couple of examples you might find
Google+ isn’t very good
Posted by Anton Koekemoer on Jul 2, 2013 in Social Media
Do you know where your target audience can be found online? If you’ve been in the business of promoting your company online, you’ve most likely said yes, but lets turn that question upside down. Does your clients know that you are using social media in your business? Do they know where they can find you online? Are they following you and are they really interested in what you are talking about on the social web?
Believe it or not, you and your business consists of news. On the social
Posted by Anton Koekemoer on Jun 28, 2013 in Random Stuff
If someone told me 14 years ago that I’d be spending most of my day living and exploring the digital universe, rather than the real world, I would have dismissed them as insane. Here I am staring at my iPad, iPhone, and Macbook as I write this and waiting for the next important news item from Facebook, Twitter, LinkedIn, and Google+ to flash up before me. This is my world and I enjoy it.
I love my job and what I do on the digital space. The feeling is awesome from seeing a new brand flouri
Posted by Anton Koekemoer on Jun 13, 2013 in Social Media
It’s the middle of 2013 and the digital universe keeps on evolving with no sign of stopping soon. With the ever speed at which technology changes, social media marketing is not a nice to have anymore, but a must have. Your customers expect it. Even though you might have a Facebook, Twitter, and Pinterest profile, does it really mean that you understand what social media is about?
It’s simple. Social media is an instrument of communication that facilities human behaviour. It’s
Posted by Anton Koekemoer on May 27, 2013 in Social Media
In today’s digital business lifestyle where technology is constantly being improved, social media marketing can be a great medium that you can use to promote your business, services, and products. The social web is a great place where you can build valuable relationships with your target audience, increase the effectiveness of your customer service, and find new opportunities in generating sales or leads.
For many businesses, social media can be a great medium to facilitate the conversati
Posted by Anton Koekemoer on May 21, 2013 in ORM
Having a negative online reputation is a very serious problem for any business or person. There are many places online where people can mention something positive or negative about your business. Many people (including myself) are researching online before using a service or buying a new product. What are other people’s experiences in using the particular service or product? Is it positive or negative?
There are many review channels online that are very influential. Most of these channel
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