Online reputation management takes time
It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing them on various popular social media channels such as LinkedIn, Twitter, and Facebook that will be shown on the search engine result pages when someone is searching for you onlin
read moreSocial media marketing strategy
If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your business and the market you are targeting. With a proper social media marketing strategy that ties in and supports your digital marketing strategy, it will keep your brand identity unified across the board. The only question many peopl
read moreOnline reputation management for your brand image
A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on various channels online, the easier it will be for you to control your brand image and to deal with negative criticism online. This process can be part of your online reputation management (ORM) strategy. In addition to creating and
read moreWhat is your business social media voice?
Social media marketing is a strategy you can use to communicate to more people than you could with any other traditional marketing channel. If you are in the process of creating a social media strategy, you must understand that before you start interacting with your targeted audience, you need to establish your social media and organizational voice. This will be the language and tone that you will use when you are engaging with your audience online. This voice is very important because it will p
read moreHow to manually monitor your reputation online
Do you want to know what is being said about you and your brand online? If you do, you should be aware that anyone can influence how the general public views your brand. It is really easy for anyone to post anything about you on various social networks, blogs, microblogs, forums, and any other Web 2.0 channels. It is becoming a daily routine for many businesses online to monitor these conversations taking place. Due to the overwhelming complexity and size of the web, and with the speed at which
read moreWhat are your social media objectives and goals?
Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you start, otherwise you can waste a lot of effort and time on something that is not producing targeted results. If you have done your research and decided that you want to create
read morePart 2: How to protect your brand online
In the previous post “Part 1: How to protect your brand online“, I explained the importance of having a good reputation on the web. In today’s digital lifestyle, not only is it important to have a good business reputation online, but to also have a good personal reputation as most people want to see the face behind the business. This is where Online Reputation Management (ORM) comes into place. Before the big boom of the internet, most companies could count on the simple fact
read morePart 1: How to protect your brand online
As a business owner, are you really aware of your reputation online and what people are saying about you and you company? Do you know what Online Reputation Management (ORM) is? Online, people talk to each other about nearly every company they have had an experience with, and this news (word of mouth) can have a positive or negative impact on your business. Do you know what your employees, clients, and even your competition are saying about you online? Thanks to the internet covering all the cor
read moreResponding to negative comments online
Online Reputation Management (ORM) is the process and strategy to monitor and manage your reputation online. If there’s a couple of negative comments about you or your business online, one of the most applied theories to apply is to post a positive comment to counter the negative one. Did you know that you can influence the results of the negative comment by actively participating in the conversation happening about you? If you participate in the conversation taking place about you online,
read moreA few social media new year resolutions for 2012
We are still in the early days of 2012 and now is the right time to plan your digital marketing strategy for the new year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network on a regular basis with interesting news and information. Maybe you don’t have as many targeted followers in your network as you would like, but a new year brings lots of new opportunities. Now is also a great time to expand o
read moreLatest Tweet
Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it #orm - AntonRSA on TwitterFollow me
About me
I am a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. +Anton Koekemoer