Social media marketing is a strategy you can use to communicate to more people than you could with any other traditional marketing channel. If you are in the process of creating a social media strategy, you must understand that before you start interacting with your targeted audience, you need to establish your social media and organizational voice. This will be the language and tone that you will use when you are engaging with your audience online. This voice is very important because it will play a big role in your overall brand identity.
Traditional marketing methods such as news releases, sales materials, advertising brochures, emails, and even your website content uses your organizational voice. It is very important to maintain the consistency in your voice so that you communicate authority, professionalism and value. Your voice should always reflect your business objectives and goals. Before you can establish what your voice is going to sound like on various social media channels, answer the questions below to help you with this process.
Social media questions
- What is your objectives and goals?
- Do you know the audience you want to reach?
- What information interests them?
- Will your audience benefit if they listen to you?
It is very important that your social media and organizational voice reflects your business values and its mission while speaking to the audience you would like to reach. Find a couple of tips below that can help you define a social media voice for your business.
Defining a social media voice for your business
Authenticity: One of the first steps in establishing credibility for your business online is to be authentic. This doesn’t always translate back to being transparent, but it involves being honest with the people you want to reach, especially if you want to start engaging with them.
Personality: Always when you are communicating on social media, try to use your own personality. Nobody wants to listen to a robot broadcasting sales messages.
Authority: Offer your audience interesting and useful information that they will be able to use. Sharing expert advice and answering questions will help you establish authority and credibility.
Relevant: How often are you going to communicate with your audience so that you can make sure your voice is heard? People are using social media channels to communicate and to find out what is happening right now. Provide your audience with relevant and interesting information and they will respond.