Social media marketing should always work hand in hand with other digital marketing strategies such as SEO (Search Engine Optimization). When SEO and social media is combined, they create an important and active connection that only grows more powerful as search engines innovate and integrate both together.

With millions of searches happening throughout the day, every website owner wants their website and content to rank high on the search engine result pages for targeted keywords. SEO consists of various techniques to optimize your website with the objective of making it rank well on the search engines for organic search. One of the most powerful SEO strategies is focusing on content marketing. The idea is very simple, but can become very complex without a thorough understanding of what it entails.

Social media optimization

Social media has become one of the most powerful and fastest communication tools available today. Web 2.0 channels such as Twitter, LinkedIn, Facebook, YouTube, StumbleUpon, Digg, and Yelp provide users with a unique relational experience which in turn breed niche communities, each driving their own purpose.

Using various social media techniques to generate targeted website traffic, gain market share, and increase your online presence through loyal network members is called social media optimization (SMO). Effective social media optimization happens when relevant and unique messages are consistently broadcasted from a company social media profile on an active Web 2.0 community. Members of the community engage with the content shared, and can share the content with their own network. SMO is not limited to only marketing and brand building alone, but it can also be used for PR services, recruitment, product/service expansion, employee engagement and turnover, and business development.

How does SEO and social media optimization work together?

With social media starting to play an integral part of any digital marketing campaign, it has become important for anyone running a social media campaign to balance the priority between SMO and SEO. This balance works the idea of simply integrating key elements of Web 2.0 into a SEO optimized website in order to boost the inbound linking of the website, and to create a social buzz through various social media channels such as blogs and vlogs (video blogs).

Either way you look at it, with all the changes happening on the search engines, SEO depends on SMO. The relationship between the two is symbiotic in nature as they cannot exist without the other. Using this relationship to your advantage and integrating it into your digital marketing campaign, you can be sure to get the best of both worlds in your digital marketing campaign.

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