In less than two years since the launch of Pinterest, it has blasted to be one of the fastest growing social media channels of all time. Late in 2011, Pinterest was listed as one of the 10 best social networks and it is receiving 10 million unique users per month. This has made Pinterest the fastest online channel in history to get 10 million unique visitors per month. From the first week in 2012, Pinterest has already surpassed Google+, YouTube, LinkedIn, Bing and Yahoo in driving unique and relevant traffic to retail sites.
This is certainly impressive, but what does this really mean for your company and brand? Should you invest in Pinterest and include it in your social media marketing strategy? Most people are scared to try a new social network before they have proof that it will last and know how it will benefit them. This usually leaves them with much catching up to do when they wait a long time before joining a new channel. Even if you are not going to use Pinterest, register and secure your brand username that you can use later on.
If you still have doubts on joining this new social network, find below a couple of key considerations before jumping onto the Pinterest bandwagon.
Key considerations with Pinterest
- Is your target audience on Pinterest?
- Are they actively engaging on this network?
- Will this social network support your business goals?
- Will your current digital marketing strategy be able to work with Pinterest?
- Are their already people on Pinterest pinning your conten? To check this, click on this link and replace yoururl.com with your own domain – http://pinterest.com/source/yoururl.com
Pinterest statistics
Currently, 83% of the user base on Pinterest is female and 60% of that base has some college experience, 19% have a Bachelors degree, and 6% have Graduate degrees. If this falls in your target market and you are not currently on Pinterest, open up a new tab on your browser and request an invite.
If you are not targeting this audience, consider how your services and products can become valuable to attract this huge female audience. How are your current customers using your services and products to enhance their lifestyles? Can you work this into Pinterest? If you are not sure where you should start with Pinterest, there are many articles regarding Pinterest that will point you in the right direction or you can just request an invite, and start pinning.