Whether you are only sharing your views on your blog or running a business website, you are generally looking for targeted traffic to see what you offer and what you do. One of the best ways to do this is to create “magnetic content” in your campaign. This is also known in the digital marketing community as “link bait”, but the reason I call it “magnetic content” is that this kind of content will get your audience interested enough that they will want to share it with their own networks via their own social media circles.
Magnetic content works like a magnet drawing people to you because they are interested in your views and opinions Magnetic content is interesting and Google will also take interest in your website because of the traffic that it generates and the number of people linking to your website or blog.
How are you going to create magnetic content for your target audience?
Magnetic content
Interesting and trending topics: Creating interesting content that tackles a trending topic is an easy way to gain interest. Be clever when you create this type of content and put your own thoughts on the topic so that it doesn’t sound stale and turns off your visitors that have seen the content online already. One way to do this is by offering something new and fresh to the topic.
News: Giving your own thoughts on a trending topic is good, but being the first to break the story and spread the information is so much better. You can even edit your “news” posts in real-time for updates, additional information, related stories or possible corrections.
Interviews: You might not have the business name to attract new visitors naturally, but the big industry experts in your niche can do the job for you. Get them involved to contribute for a guest post or a recommendation that you can publish on your website.
Lists: There’s always a huge interest in knowing what is the best in a specific category. Adding a number to the title will signal interested people for easier reading when its busy ranking. You can also pair this idea with experts in your market to catch people’s attention.
Guides: The internet is an information highway and also be used as a learning tool. There’s never a lack of people who are looking for something or looking for solution to their problem. Provide these people looking for information with an easy to understand how to guide with information and people will read it. This can also help you get a continuous stream of traffic to your website or blog for a long time.
Do some research
Even though the ideas explained above looks simple, it doesn’t mean that it will work for you. Do some research and keep an eye on t he industry for any changes and exciting news. Creating magnetic content isn’t always easy, but the rewards is definitely worth the effort with your digital marketing strategy.