Analytics is a must have for any digital marketing initiative. You can use most of the data provided by your analytics to enhance your marketing strategies and to gauge the response and success that your initiative has achieved.

No one can analyze all the data provided by their analytics every day. If you are a digital marketing expert, you will agree that checking through all the long lists of data is time-consuming and can sometimes be difficult to get to everything. Doing this everyday can compromise your attention you could be giving to other things. If you are on holiday or not at work, will you still be able to track the most important statistics regarding your website or blog?

Google analytics provides alerts about your data that allows you to stay on top of what is happening even when you are away from your computer. This is great way to analyze the data when you are on the move. Google analytics alerts is very easy to set up and you can find it in your profile settings. There are only 5 things when you want to set up a new Analytics alert:

Setting up a new Google alert

  • Choose a profile where you want to create the new alert.
  • Select the frequency at which you want to be alerted. You can change this later on.
  • Identify a particular segment of visitors that you want to target. This is useful as you can include visitors from a specific demographic.
  • Choose the metrics you want to monitor.

Here’s a couple of Google Alerts that I have setup.

Traffic drop: If your website generally receives a consistent amount of visitors every week, you can set up an alert that if the visitor count drops below 10% (example), it should alert you. This alert will give you a good indication if everything is running 100%.

No data: This alert will trigger when the given metric drops to zero. There are many metrics monitored on a monthly basis, but what if there’s a problem because you are not getting any data regarding a specific metric. Obviously, you cannot wait a month to discover a problem and this alert will notify you in time.

Error pages:  You can set up an alert if any of your pages are generating errors for your visitors. This alert will help you identify errors that can influence sales, conversions, etc.

Book Your FREE Consultation

Take the first step to double your leads and sales. Schedule your complimentary 30-minute consultation now.







    There’s no commitment, just FREE, personalised, actionable strategies to build your business online!

    Free GA4 Ecommerce Marketing Dashboard

    Start measuring the ROI of your online store with the FREE Google Analytics 4 Ecommerce Marketing Dashboard template.







      You will be emailed a link to the report.

      Pin It on Pinterest