If you are using Twitter as part of your social media marketing strategy I am sure you are aware how difficult it can be sometimes to integrate this channel in your overall marketing strategy for your business. The biggest problem that I have found with Twitter is that it has been very difficult to accurately track how much traffic Twitter is generating to your website, blog, or any other online profile.

Twitter has realised this problem and building on the technology that they have gained through the acquisition of BackType they have released Twitter Web Analytics. The Twitter Web Analytics is their to assist you in understanding how effective your Twitter strategy and campaign is performing. Find below how this analytics can help you in a number of different ways.

Twitter Web Analytics

With the Twitter Web Analytics, you will be able to view the following statistics:

  • How much traffic is sent from Twitter to your blog or website;
  • Determine how your content is being shared on Twitter;
  • View a nice breakdown of how often the integrated Twitter share button is being used;
  • See a leader board of which content is shared the most, and which is delivering the most traffic;

With over 100 million clicks to websites being carried out on Twitter every single day, these analytics features will definitely be welcomed to many businesses and digital marketing professionals.

If you are excited about the Twitter Web Analytics, you will have to wait just a little longer.  This new feature from Twitter is currently in private beta and according to an announcement that they made about it, it has only been available to a small group of partners busy testing it. They have also announced that  it will be made available to website owners within a couple of weeks.

The new Twitter Web Analytics will also be integrated with their API to assist developers in creating 3rd party applications that will utilize this data.  I’m definitely looking forward to the release of the Twitter Web Analytics integration.

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