Social media marketing is like having a friendly conversation with your best friend over the telephone. It is also like walking into an old high school friend at the shopping mall and just catching up. Social media is all laid back and conversational. Many new...
Being social online is what it's all about with social media. Announcing something interesting, showing off something new, we use various social media channels every day of our lives to share all sorts of information and content with our family and friends. We...
There's a rumor floating around online that Facebook will be launching the Timeline profile for brands any day now. The date most people believe this will happen is tomorrow (29 February) at their conference for marketers in New York. Everyone on Facebook can activate...
Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this possible. For example, organizations that successfully utilizes...
One question I often hear online is: "How are we going to measure the effectiveness of our social media marketing campaign?". Social media marketing (SMM) is still very new to many and it is not a marketing method that represents clear results and benefits. SMM is...
Are you busy with a social media marketing campaign and not getting any good results? Are you engaging with the targeted audience you are trying to reach? If you are not engaging on the social web, do you really understand the power of social media at all? To develop...
Social media has taken the world by storm and both small and large businesses are busy integrating social media into their digital marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and...
Social media is a way of getting others to talk about your services, brand or products. It's about finding your customers where they are. Social media is not simply buying a banner add that runs on a social network. It uses marketing techniques to generate...
If you own a website, blog, or an e-commerce site and you are interested in online marketing to attract more visitors, have you every considered digital marketing? Yes, there are certain online marketing strategies that costs an arm and a leg and it all depends on...
It is a well-known fact that an optimized website that embodies a clear language, unique original content and a professional targeted user interface offers a better user experience on the web. A dedicated digital marketing strategy and a great user experience on your...
We are still in the early days of 2012 and now is the right time to plan your digital marketing strategy for the new year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network...
When creating a social media marketing strategy, one of the first things you should do before you create your profiles is to decide on your online persona. Are you going to build your social media strategy around an actual person or use a company name? With this,...
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