Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
Publishing a new blog post, Facebook status update, Tweet, or even a Google Plus update is a bit like sending out a signal into the universe hoping that someone will see your update and interact with you. You will never know for sure who is paying attention to your...
In the book (Groundswell), Charlene Li and Josh Bernhoff explains that there are five objectives that companies can pursue with their social media marketing campaign. Objectives are the key (glue) to a successful social media strategy. It is very important that you...
Being transparent in your social media marketing campaign is what it is all about. What does transparency mean? Transparency implies openness, disclosing relevant information to the right people at the right time, and in the right way. In today's digital lifestyle,...
In a blog post I published a few days ago: (Part 1: Monitoring on the social web for market intelligence), I explained that one of the core values of social media is to monitor the conversations on the social web for market intelligence. The information that you find...
In today’s digital business landscape with the capability to be social across multiple digital platforms, country borders and language barriers in the world of social media has introduced a new method to marketing previously not known. Social media is one of the...
After reading up on quite a few blog posts and listening to friends comments regarding IOS and Android, I decided and got an iPhone 4 about two weeks ago. I must admit that I'm quite impressed with the little pocket computer that I now carry with me. This is really...
Facebook has recently launched a couple of new services similar to features on Google+. The latest Facebook update includes a new status update box that looks almost the same as the status update box on Google+ where you can add a location to your update and select...
Online, you will find millions of blogs, news websites and thousands of online wire services publishing press releases daily. How is it possible for you and your business to find anything that is interesting with all the information noise? How do you find information...
Social media marketing keeps on growing everyday and can be found on most active web channels. This trend is changing the way digital marketing agencies operates to get to the top of the search engines and how to stay there. Social Media Optimization (SMO) and...
Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as...
If you do a simple search on Google, you will find many social media "experts" stating that there is no such thing as too much social media. If you are a business owner, then you should know that time equals money. When promoting and creating awareness for your...
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