The Google+ network has been around for a couple of months and only a few weeks ago, opened its doors to the public. Yesterday Google announced the much awaited release of Google+ Pages on their blog. By making everyone wait a couple of months for the release of this...
ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice...
Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in...
Social media marketing should always work hand in hand with other digital marketing strategies such as SEO (Search Engine Optimization). When SEO and social media is combined, they create an important and active connection that only grows more powerful as search...
Ever wondered exactly what Black Hat SEO (Search Engine Optimization) means? It is the unethical under the table way of search engine marketing. Think you don't know about it? I am sure you have at least browsed to a couple of websites practising these bad website...
Last Friday (13 April 2012) I gave a short presentation to a couple of people regarding digital marketing titled "Digital Marketing Overview". This is not a presentation for the hard-core digital marketer and the goal was simply to educate the participants on what is...
Search engines uses a range of different aspects to determine a specific website's rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases...
A couple of weeks ago I published a blog post titled "Can SEO help with online reputation management?" on the role SEO plays with your online reputation and another one that I have published last year "Online reputation management and SEO". This is a follow-up blog...
Google's farmer update (panda update) first arrived late February 2011 and then part 2 rolled out about 2-3 weeks ago. This major algorithm shift to the biggest search engine has affected about 12% of the search results according to Google's estimates with many of the...
Choosing the best keywords and long tail phrases for your website is a science. Not only do you have to go through the standard search engine optimization (SEO) process of researching the best keyword phrases, you also need to understand the motivation and psychology...
A while ago I wrote a blog post on "What to do with the Google Panda update". Google's panda update was implemented to eliminate most of the low quality sites from Google's search result pages (SERP's). To get a good ranking after this update, you need to provide a...
Online reputation management is so much more than just tracking mentions about your brand. It is about proactively monitoring your online reputation and the way people feel about your business when they are engaging with you online. If you have an ORM strategy in...
Take the first step to double your leads and sales. Schedule your complimentary 30-minute consultation now.
Start measuring the ROI of your online store with the FREE Google Analytics 4 Ecommerce Marketing Dashboard template.