Social media marketing should always work hand in hand with other digital marketing strategies such as SEO (Search Engine Optimization). When SEO and social media is combined, they create an important and active connection that only grows more powerful as search...
Ever wondered exactly what Black Hat SEO (Search Engine Optimization) means? It is the unethical under the table way of search engine marketing. Think you don't know about it? I am sure you have at least browsed to a couple of websites practising these bad website...
Last Friday (13 April 2012) I gave a short presentation to a couple of people regarding digital marketing titled "Digital Marketing Overview". This is not a presentation for the hard-core digital marketer and the goal was simply to educate the participants on what is...
Search engines uses a range of different aspects to determine a specific website's rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases...
A couple of weeks ago I published a blog post titled "Can SEO help with online reputation management?" on the role SEO plays with your online reputation and another one that I have published last year "Online reputation management and SEO". This is a follow-up blog...
Google's farmer update (panda update) first arrived late February 2011 and then part 2 rolled out about 2-3 weeks ago. This major algorithm shift to the biggest search engine has affected about 12% of the search results according to Google's estimates with many of the...
Choosing the best keywords and long tail phrases for your website is a science. Not only do you have to go through the standard search engine optimization (SEO) process of researching the best keyword phrases, you also need to understand the motivation and psychology...
A while ago I wrote a blog post on "What to do with the Google Panda update". Google's panda update was implemented to eliminate most of the low quality sites from Google's search result pages (SERP's). To get a good ranking after this update, you need to provide a...
Online reputation management is so much more than just tracking mentions about your brand. It is about proactively monitoring your online reputation and the way people feel about your business when they are engaging with you online. If you have an ORM strategy in...
Every company wants to have a great and positive online reputation. You want prospective clients to instantly think of your brand when talking about services or products that you supply. There's nothing better as to be known as the experts in your niche and area of...
If you are into digital marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don't understand the science of SEO,...
Through my nasty flu experience this week I managed to squeeze in a couple of blog posts. The topics that were focused on this week includes why you should include the Google +1 button on your website to help your content travel and a couple of posts about...
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