Every business online wants more targeted traffic to their website and various online profiles. Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...
A very good friend of mine and a leader in the digital marketing space requires the talents of a Community Manager in the Johannesburg (Kyalami) area to join their dynamic team. Find the job description below and if you are interested contact me directly. A busy...
If you are in the process of creating a social media marketing or a digital marketing strategy, did you start this process by listening (researching) first? One of the most neglected key rules of communication and social media is listening. Who are you going to target...
Social media is still a buzz word to many people and businesses around the world. Everywhere you look online you will see people promoting social media and these phrases might look familiar to you: "social media marketing is the best way to market your services and...
In my experience, blogging can be a key part in your digital marketing and social media marketing campaign. Everywhere you will find new businesses that are adopting blogging to spread their message and to start building up a readership of people who are interested in...
Facebook has recently launched a couple of new services similar to features on Google+. The latest Facebook update includes a new status update box that looks almost the same as the status update box on Google+ where you can add a location to your update and select...
Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn't understand and know all the facts regarding social media. This is the...
Publishing a new blog post, Facebook status update, Tweet, or even a Google Plus update is a bit like sending out a signal into the universe hoping that someone will see your update and interact with you. You will never know for sure who is paying attention to your...
In today's tough economic times, it makes perfect sense to make cutbacks. With so many companies wanting to save on business expenses, statistics has shown that advertising and marketing costs are usually among the first to receive a smaller budget. To be honest, this...
Not too long ago, people were still trying to figure out what to make of social media marketing. Around the world, thousands of digital marketing agencies were trying to grasp this new way of marketing in an open and public way. Many jumped on the bandwagon (still...
Google's farmer update (Panda) was introduced a couple of months ago and it was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). Many people believes that this major update was the instant death of article marketing...
If you are familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimizing websites for better results on the search engines? You can...
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