If you are familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimizing websites for better results on the search engines? You can...
Social media is growing bigger everyday and it is really not just a "trend" anymore. It is becoming a business requirement in the world of digital marketing and engaging with targeted audiences on the web. Being socially active online is all about communication and...
A couple of weeks ago I published a blog post titled "Can SEO help with online reputation management?" on the role SEO plays with your online reputation and another one that I have published last year "Online reputation management and SEO". This is a follow-up blog...
In today's digital lifestyle of Facebook, Twitter, Google+, YouTube, Pinterest, blogs, and the fact that everyone now is seen as a citizen journalist, online reputation management (ORM) is becoming vital for businesses small and large. Businesses are spending their...
Every day you will find more businesses starting to promote their brand, products, and services with a digital marketing strategy. Did you know that magnetic content (pull marketing) improves conversion rates and lead generation? It can also build relationships. Using...
What are QR codes and do people know how to use them? Can people really be bothered in using them? QR codes have been around for a while but they are only becoming popular now. QR codes are often used by billboard advertising and magazines. If you are considering to...
It is a well-known fact that an optimized website that embodies a clear language, unique original content and a professional targeted user interface offers a better user experience on the web. A dedicated digital marketing strategy and a great user experience on your...
Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for...
With all the talk lately online regarding the latest updates by Google called Panda and Penguin, you surely must have heard the phrase "white hat SEO" and "black hat SEO" before. These terms are two different digital marketing methods on performing search engine...
It is a fact that we all want to appear credible and professional in our everyday business life. We want others to value our business decisions, and respect us. With social media marketing, one of the key values of building a brand and to be successful is to engage...
Most digital marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, "voice" is something digital marketers are thinking about all...
Over the last few years we have seen the demise of a couple of Web 2.0 channels such as Myspace and Bebo. Facebook has been king in this arena since its launch in 2004. So far, Facebook has over 750 million users making it the biggest social network ever. Twitter...
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