Every day you will find more businesses starting to promote their brand, products, and services with a digital marketing strategy. Did you know that magnetic content (pull marketing) improves conversion rates and lead generation? It can also build relationships. Using...
Most often, small businesses assume that organic search engine traffic with an excellent SEO (Search Engine Optimization) campaign is all that is required to get the best results. For others, a combination of organic search traffic and PPC (Pay Per Click) gets the...
In recent months Google has made some significant updates to their search algorithm including the Google Panda and Penguin updates that affected millions of websites. If you are busy with a digital marketing campaign, you will know that these updates can get you quite...
Building your brand online is essential to building the reputation of your business in the digital world and it helps people identify that your business is different from others. Online branding is very important part of digital marketing and running a business...
Whether you are only sharing your views on your blog or running a business website, you are generally looking for targeted traffic to see what you offer and what you do. One of the best ways to do this is to create "magnetic content" in your campaign. This is also...
Normal businesses running office computers together with in office servers are moving towards cloud computing. Cloud computing lets businesses use the internet that consists of networks within networks. Instead of having dedicated software and hardware on each...
Despite all the buzz and popularity of popular social media channels such as Facebook, LinkedIn, Twitter, and now Pinterest, people continue to publish blog posts. Blogging platforms provides you with a simple easy way of instantly publishing your content such as...
If you are into digital marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don't understand the science of SEO,...
What are QR codes and do people know how to use them? Can people really be bothered in using them? QR codes have been around for a while but they are only becoming popular now. QR codes are often used by billboard advertising and magazines. If you are considering to...
Online branding is a necessity to the success of any online business, and it helps people identify the business as different from all the others online. Online branding is an important part of running a business on the web, and it is something that everyone stepping...
A few days ago I published a blog post titled "Google and the value of AuthorRank" where I explain the value of this feature on Google. In this post I explain how you can set it up on your profile. In today's digital connected world, any way you look at it, you need...
If you own a website, blog, or an e-commerce site and you are interested in online marketing to attract more visitors, have you every considered digital marketing? Yes, there are certain online marketing strategies that costs an arm and a leg and it all depends on...
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