Social media is growing bigger everyday and it is really not just a "trend" anymore. It is becoming a business requirement in the world of digital marketing and engaging with targeted audiences on the web. Being socially active online is all about communication and...
For all the digital marketing professionals using social media marketing for their business, you have to follow a couple of specific rules. You have to engage with your target audience, follow the rules of each social media channel you use, monitor, listen, being...
If you have a social media marketing campaign, you probably know that being over promotional is a big no no. This includes any social media communication that says "buy this", contains a price or offers any form of discount. Most digital marketers are focusing their...
Many times when I'm asked about social media for brand awareness campaigns, people want to know what is the magic bullet to make it a success. What tricks are out there to make it work? Everyone seems to be looking for short cuts, but to be honest, there aren't any....
I have to admit...I haven't written any new blog posts on my own blog for quite some time and decided I'm going to get into the habit again of blogging regularly. About 2 weeks ago I made the choice and I got myself a shiny new white iPad 2 (my precious) to help me...
Over the last few years we have seen the demise of a couple of Web 2.0 channels such as Myspace and Bebo. Facebook has been king in this arena since its launch in 2004. So far, Facebook has over 750 million users making it the biggest social network ever. Twitter...
Every business online wants more targeted traffic to their website and various online profiles. Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...
ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice...
You or your company might have an impressive online reputation and you may be one of the top people to work with in your industry. If this is the case, there's always a risk of a nasty status update or blog post that reaches the first page of the search engine results...
LinkedIn is a professional social network and it allows you to make connections and find new business at a faster rate than you could ever achieve with traditional marketing. In fact, the only cost to making new connections on LinkedIn is time. In today's digital...
Twitter, Facebook, LinkedIn, Google+, Pinterest...the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends and techniques, but you also know that you need to use social...
Over the last few years, many digital marketers are starting to increase their budgets allocated to social media marketing. In reality - social media works. It is a way for businesses to communicate their message to their target audience and engage directly with them....
Take the first step to double your leads and sales. Schedule your complimentary 30-minute consultation now.
Start measuring the ROI of your online store with the FREE Google Analytics 4 Ecommerce Marketing Dashboard template.