If you have strong competition online, ORM (online reputation management) is a very important aspect of social media marketing that you cannot ignore any more. There are numerous ways people can track down reviews of a company or a particular product before they make...
With the every increasing size of the online universe, Online Reputation Management (ORM) is more easily handled proactively than reactively. It can literally take 140 characters or less in mere seconds to destroy your reputation. Your ORM process should never kick in...
Another week and another round of blog posts ranging from digital marketing, online reputation management, and the usual social media marketing post. From next week and for the whole of October 2011, I will not be able to post 5 blog posts a week on my personal blog...
Did you know that the greatest offense usually starts with an amazing defense. It is an excellent statement when it comes to digital marketing. Companies and brands that are waiting until they are hit with a negative comment or criticism in the digital space will...
With the explosion of Web 2.0 and social media marketing popping up all over the web, businesses have wrestled with how to manage their brand online. An organization's online reputation can be made or broken in less than 140 characters, and all this could happen in an...
Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for...
While every business has its unhappy clients and critics, a smart digital marketing campaign must always have a recover plan to prevent a social media crisis from snowballing and turning into an avalanche. As a digital marketer, you can't fully control what your...
Most often, small businesses assume that organic search engine traffic with an excellent SEO (Search Engine Optimization) campaign is all that is required to get the best results. For others, a combination of organic search traffic and PPC (Pay Per Click) gets the...
Over the last few years the social media trend has exploded. Millions of active conversations are happening everyday online. The online reputation of organizations can be made or harmed hourly with a single status update or a tweet. Are you trying your best with a...
Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in...
The internet is growing more chaotic everyday and that means there is a growing need for ORM (online reputation management). It is crucial that you manage your own online reputation because if you don't, it can have a negative effect on your business regardless of the...
Do you know what people are talking about you or your business online? Did you know that people will talk about the services or products your business offers without your participation? Have you ever noticed any negative feedback or discussions taking place on popular...
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