We are still in the early days of 2012 and now is the right time to plan your digital marketing strategy for the new year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network...
Social media marketing should always work hand in hand with other digital marketing strategies such as SEO (Search Engine Optimization). When SEO and social media is combined, they create an important and active connection that only grows more powerful as search...
Social media marketing is still a buzz word to many, but it is a medium that can be used to close the gap between businesses and their customers. Social media has also levelled the marketing field between small businesses and bigger companies. Anyone can use social...
Your "followers" and "fans" on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your Pinterest followers. For business growth, it is important to make your digital footprint trustworthy....
Do you know where your target audience can be found online? If you've been in the business of promoting your company online, you've most likely said yes, but lets turn that question upside down. Does your clients know that you are using social media in your business?...
Before you start with your social media marketing campaign, it is an absolute must that you know which social media channels you will be using in your digital marketing strategy. Even though there's hundreds of social media channels to choose from, each one with its...
Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your marketing mix? With any digital marketing campaign, you...
Online branding is a necessity to the success of any online business, and it helps people identify the business as different from all the others online. Online branding is an important part of running a business on the web, and it is something that everyone stepping...
In today's hectic digital landscape, social media marketing is still a "buzz" word to many. Even though many small to medium size businesses are realizing the power of social media and how it can be used to create awareness for their products and services, how are you...
If someone told me 14 years ago that I'd be spending most of my day living and exploring the digital universe, rather than the real world, I would have dismissed them as insane. Here I am staring at my iPad, iPhone, and Macbook as I write this and waiting for the next...
In a previous post "Using QR codes in your digital marketing strategy", I explained what they are and how you can use them in your digital marketing campaigns. This is a follow-up post on how you can use QR codes in your marketing initiatives. More companies are...
If you are in the process of creating a social media marketing strategy, or you are already running one, how does the strategy integrate with your website and blog? In today's digital world, your website and your social media campaign are messengers to help you spread...
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