You might have noticed how many small businesses are attracting more and more customers online while others are struggling to keep their business above the water. The reason for this is that the successful businesses are using a proven business model to market their...
Building your brand online is essential to building the reputation of your business in the digital world and it helps people identify that your business is different from others. Online branding is very important part of digital marketing and running a business...
There's a couple of methods you can use to measure the ROI of your social media marketing campaign. For many, it is the number of "likes" and "followers" they have and the conversation that occurs between themselves and their followers. For others, the main focus...
The online world is booming and many people are turning to the web for business, whether it's large or small companies. The online world is changing at the speed of light and new technologies are being developed every day. Due to the ongoing shift in the online...
A few days ago I published a blog post titled "Google and the value of AuthorRank" where I explain the value of this feature on Google. In this post I explain how you can set it up on your profile. In today's digital connected world, any way you look at it, you need...
Another week and another round of blog posts. This week I covered the usual digital marketing and social media marketing posts together with a post on how you can enable the new Facebook Timeline. Have you activated it yet? If you did, what do you think about it?...
Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
One question many people ask when jumping onto the social media bandwagon to promote their services and products is regarding social media and ROI: "What ROI will I be getting from social media?". Social media marketing is still very new and it is not an activity that...
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a...
One question I often hear online is: "How are we going to measure the effectiveness of our social media marketing campaign?". Social media marketing (SMM) is still very new to many and it is not a marketing method that represents clear results and benefits. SMM is...
For many people and businesses, digital marketing is a mystery and they don't understand all the benefits of marketing online. To the rest of us digital savvy people, success is sometimes determined by the online niche you choose online. How are you going to choose a...
While every business has its unhappy clients and critics, a smart digital marketing campaign must always have a recover plan to prevent a social media crisis from snowballing and turning into an avalanche. As a digital marketer, you can't fully control what your...
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