It is a common fact that we like to do business with people that we know, like, and trust. We are also more willing to make the final purchase decision if we feel a connection with the person we are doing business with. Did you know that you can build trust to your...
One of the many misconceptions about social media marketing is that it's very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you can use...
While reading and researching on how to optimize and enhance the micro blogging community (My Chatbox) I am busy creating, I came across and interesting page on the Open Social Wiki titled Social Design Best Practices. If you are in the process of creating or...
If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business. To generate new potential prospects with your campaign, it's necessary to plan and create and effective social media strategy....
If you are using Twitter as part of your social media marketing strategy I am sure you are aware how difficult it can be sometimes to integrate this channel in your overall marketing strategy for your business. The biggest problem that I have found with Twitter is...
If you are in the process of creating a social media marketing campaign, did you know that the relationships that you can build on various Web 2.0 channels can be some of the best relationships you have? You can follow interesting discussions and get to know people...
Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as...
It is a fact that we all want to appear credible and professional in our everyday business life. We want others to value our business decisions, and respect us. With social media marketing, one of the key values of building a brand and to be successful is to engage...
In my experience, blogging can be a key part in your digital marketing and social media marketing campaign. Everywhere you will find new businesses that are adopting blogging to spread their message and to start building up a readership of people who are interested in...
This post was published on Memeburn titled "9 social media do's and don'ts to remember for your next campaign". An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite a lot of time and effort to get...
Social media is really not that new anymore and the concept of being a social business is now a reality for many. There are many advantages of being a social business and your entire organisation can help communicate your message on behalf of your company and brand....
While doing some research today for some enhancements to a couple of my social networks, I came accross an excellent presentation on Slideshare about Jyri Engeström titled "Social Objects". Social Objects Defined Social objects, as we may call the objects that mediate...
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