A blog is seen as the "swiss army knife" of social media. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people know...
In my experience when working with clients and you mention the word "social media marketing", the Web 2.0 channels they immediately think about are Twitter and Facebook. Why do you need anything else? While LinkedIn is not as popular as the other two, LinkedIn has...
Blog marketing is part of the social media marketing umbrella which is another form of digital marketing. Business blogging is very different than personal blogging. With business blogging you need a key strategy and purpose in mind to get optimal results. If you...
Social Media Marketing (SMM) is all about the medium and the medium is a vehicle that amplifies social behavior. SMM is another form of advertising in which you can reach your target audience in a convenient, fast, and inexpensive manner. With the use of all the Web...
Many people and businesses are having a tough time figuring out how social media fits into their business and how it will work with their current marketing campaign. For many, Social Media Marketing (SMM) seems like a catchy buzz phrase that consists of only Facebppl...
Every company believes they offer the best services and products, and business owners have faith in it. Who doesn't love their own business? You most likely have already spent a lot of time and effort into building and marketing your business. Does your customers know...
One question I often hear online is: "How are we going to measure the effectiveness of our social media marketing campaign?". Social media marketing (SMM) is still very new to many and it is not a marketing method that represents clear results and benefits. SMM is...
Many people and businesses starting out with social media marketing use their profiles to only post messages about themselves or links to their own content. Even though link building is a major part of digital marketing, the concept of overdoing it can negatively...
What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online - most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more exposure and...
Do you know where your target audience can be found online? If you've been in the business of promoting your company online, you've most likely said yes, but lets turn that question upside down. Does your clients know that you are using social media in your business?...
Social Media Marketing (SMM) should always be an extension of your current online marketing strategy. SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you...
Engaging with potential and existing clients is the most important aspect of any digital marketing strategy. When you are planning your social media marketing (SMM) strategy, always bear in mind that the number of followers are not the be all and end all of your Web...
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