Last Friday (13 April 2012) I gave a short presentation to a couple of people regarding digital marketing titled "Digital Marketing Overview". This is not a presentation for the hard-core digital marketer and the goal was simply to educate the participants on what is...
If you had a great year in 2012, well done! If your digital marketing campaign was successful the previous year, you increased your targeted traffic ten fold, and you have new customers, don't think you can sit back in 2013 and the same success will carry over. While...
Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always...
In today's tough economic times, it makes perfect sense to make cutbacks. With so many companies wanting to save on business expenses, statistics has shown that advertising and marketing costs are usually among the first to receive a smaller budget. To be honest, this...
Your digital brand is your name and recognition of your brand and business online. Branding is so much more than just colour palettes, logos, and digital marketing. It's the heart and soul of your business and everything your business stands for. Did you know that if...
In a previous post "Using QR codes in your digital marketing strategy", I explained what they are and how you can use them in your digital marketing campaigns. This is a follow-up post on how you can use QR codes in your marketing initiatives. More companies are...
Google has always been updating their search algorithm to provide their users with the best and most relevant search results. A digital marketing campaign should never be set in stone so that you have the flexibility to adjust your strategy when these updates...
Blogging can be a powerful networking tool that makes contacts with far-reaching people. This can help you in the development of your career. Blogs should be held and used as a tool in the job searcher’s toolbox. Here are some examples of job blogging results. Jeremy...
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