Businesses are constantly seeking ways to maximise their return on investment (ROI) and make informed decisions. This is where the art of data analysis comes into play. By effectively analysing the wealth of data available, marketers can unlock valuable insights,...
roi Blog Posts
Ready my latest roi Blog Posts.Measuring your social media marketing campaign
One question I often hear online is: "How are we going to measure the effectiveness of our social media marketing campaign?". Social media marketing (SMM) is still very new to many and it is not a marketing method that represents clear results and benefits. SMM is...
A different way of measuring your social media campaign
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses are sporting with thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of...