Free Template: Google Analytics 4 Ecommerce Marketing Dashboard
If you can’t measure it, you can’t improve it.
Unfortunately, too much of advertising and marketing is built on confusion and deception. With marketing, you must understand your marketing performance so you can do more of what’s working and less of what’s not.
I have built a Google Analytics 4 Ecommerce Marketing Dashboard with Google Looker Studio that you can use and copy for free.
Use this report to make sense of the data so that you can make better business decisions with your online store based on real data. Your data.
Variations of this dynamic report are currently being used by some of the top online stores.
With a proven track record and more than 20 years of experience, I have built this dashboard to take any online store further online by measuring what matters.
Years Experience
Clients
Projects Completed
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Client Retention
Why you need This Google Analytics 4 Ecommerce Marketing Dashboard
Currently, online, there are thousands of online stores, all competing for similar markets. Whatever you are selling, you need to be able to stand out from the rest to grow your sales online, but if you don’t know how to measure success or failure with your online store, this can become an extremely difficult and expensive process.
I’ve created a structured Google Analytics 4 Ecommerce Marketing Dashboard with Google Looker Studio where you can track and review all the important metrics regarding your ecommerce site. If you are not tracking the right data about your online store to understand your visitors or your data is inaccurate, then you are not getting the best return on investment in your overall marketing activities.
If you need further customization I can build the perfect Ecommerce Marketing Dashboard for you so that you can measure exactly what matters.
Custom Filtering
A few dynamic filters are on the report that change the data so that you can measure exactly what you are looking for.
Available filters:
- Data: Select your Google Analytics 4 property, Google Search Console property and your Google Ads property and the report will use your data.
- Channel: Filter via a channel like Paid Ads, Organic, Social, Email, etc. By default, all are selected.
- Region: Check for transactions via Region – this can be configured for specific cities or areas. By default, all are selected.
- Devices: Browse for specific metrics that are device-specific. By default, all are selected
- Campaign: Search via campaigns. We can provide a detailed campaign template that feeds into Google Analytics to mark items as campaigns. By default, all are selected.
- Source: Select specific sources generating traffic and transactions to your online store.
- Date range: Filter via date. By default the current month to date is selected.
Data Connectors
The FREE Google Looker Studio Template is currently using the following default Data Connectors:
- Google Analytics 4
- Google Search Console
- Google Ads
The report can be expanded and new pages can be created to include a complete holistic view of all the marketing channels you are currently using.
The following Data Connectors can be used on the report:
- Facebook Page Insights
- Facebook Ads
- Instagram Insights
- Mailchimp
- Shopify
- Google Sheets
- LinkedIn Ads
- LinkedIn Page Insights
- Bing Ads
- Twitter Ads
Report Pages
Key pages and metrics to measure traffic, transactions and revenue.
General
- Monthly comparison – MoM and YoY (Sessions, Transactions)
- Audience and acquisition (This includes the most important information about your online store like the transaction funnel, visitors, channels, conversion rate, etc)
- Traffic and transaction generators
- Channel conversion rate
- Transaction sources
- Campaigns
- New vs returning visitors
- Device conversions per medium
- Device transaction sources
- Landing page traffic
- Time of the day, Week
- Events (Everything on your online store is based on events like viewed product, added to cart, started checkout, transaction. This data can be used for remarketing campaigns)
Google Search Console
- Average position (Device, Country Filtering. With this you can check your current keyword(s) and the historic position of these.)
- Page Performance
Paid advertising
- Google Ads overview
- Google Ads Daily & Weekly Summary (View which days are converting the best and how much was spent per day, week and month)
Your Ecommerce Marketing Dashboard
What you can measure with your Ecommerce Marketing Dashboard
Measure what matters
Measuring what matters can provide a wealth of information that can help an online store to improve its performance consistently.
Transaction Funnel
View the transaction funnel of your online store to see exactly where users are dropping off. View funnel steps: sessions, product views, adds to cart, checkout, payment info and purchases.
Campaign data
View which campaigns are generating engagement and transactions and use this data to improve your overall ecommerce marketing campaigns.
Demographic data
View detailed demographics of your online store visitors such as location (country, city), age, gender and a detailed map.
Google Search Console
View the health of your online store on Google search by measuring the queries, average position, clicks and impressions of the performance of your website.
Google Ads
Review your Google Ads campaigns by campaigns and keyword to view detailed granular information regarding your paid campaigns.
If you Can't Measure It, You Can't Improve It
Use the free dashboard to measure the most important metrics of your online store to see what’s working and what’s not. Use your own data to shape your marketing campaigns.
About - Anton Koekemoer
Hello, I’m your friendly neighbourhood digital marketing specialist.
I am a digital marketing specialist with over 20 years of international marketing experience and a successful track record in planning and leading digital marketing teams, campaigns, and strategies. Throughout my career, I have engaged in various digital marketing mediums, encompassing structured data analysis and the implementation of strategic marketing campaigns. In my current role, I offer thought leadership, strategic counsel, and account direction across a range of mediums and campaigns.
I am acknowledged as a tactical innovator and a specialist, renowned for seamlessly integrating digital expertise with robust interpersonal and communication skills. I excel in pressurised and challenging working environments.
Measure What Matters
Learn to measure what truly matters with your online store to improve your ecommerce marketing campaigns, the structure of your transaction funnel and who your store’s visitors are.
Pages Included On the Ecommerce Marketing Dashboard
View a list of pages included on the dashboard:
Measure the performance of your online store
Measure the overall performance of your online store. View which sources, campaigns and type of users are visiting and engaging with your online store.
What My Customers Say
Do you need help with your digital marketing decision?
Certainly the best digital marketing professional I have ever worked with! I don't know where our business would be without his expert guidance and hands-on approach! Anton and his team go out of their way to understand your business's needs and how they truly can optimize it in every way. It's a rarity to come across people who say what they do and do it. I look forward to many more years working together on all our businesses and projects!
Jason Les Newmark
Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Anton Koekemoer got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Anton Koekemoer doesn’t mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.
Annemi Olivier
Brands I Have Worked With
I work with companies of all sizes. Here are some of the brands that I have helped with my digital marketing solutions.
Start measuring the ROI of your Online store
Use the right data connected to your online store to measure the ROI. Data stays data until you can use it to your advantage.