Digital Marketing Blog
Read the latest digital marketing specialist blog posts below.
How to Audit Your Google Analytics Setup Like a Pro
A Google Analytics Expert doesn’t just set up tracking and walk away. They make sure the data is clean, accurate, and aligned with business goals. Without this, reports can mislead, decisions can go off track, and opportunities for growth can slip by unnoticed. The...
Google Analytics Tactics I Use with High-Growth Clients
As a Google Analytics Expert, I’ve seen firsthand how a few smart moves inside GA4 can completely change the way high-growth businesses make decisions. The beauty is that these aren’t tricks for analysts sitting behind a dashboard all day, they’re actionable tactics...
Master Multi-Touch Tracking Across the Buyer Journey With GA
If you're like most business owners, you’ve probably wondered which parts of your marketing strategy are actually working. A Google Analytics Expert doesn’t guess that they follow the user journey across every channel and every touchpoint. And the good news? You can...
From Metrics to Movement: Using GA to Drive Audience Action
It’s easy to open Google Analytics, check a few numbers, and move on. But a Google Analytics expert sees something more; every click, bounce, and scroll is a signal to refine, improve, and connect more meaningfully with your audience. You don’t need to be a data...
How High-Intent CTAs Influence Ecommerce Buyers
The difference between a buyer who clicks "Buy Now" and one who scrolls past your product page often comes down to the quality of your CTA. As a store owner, working with an Ecommerce Marketing Specialist can help you spot the real issues in your call-to-action...
Google Analytics Advanced Funnels to Track Real Conversions
If you’ve ever sat staring at a dashboard wondering why conversions aren’t matching the real activity you’re seeing in your business, you’re not alone. As a Google Analytics expert working closely with founders and personal brands, I can tell you: most people are...
10 Advanced Ecommerce Growth Tactics to Master CRO
When it comes to driving sustainable growth and increasing conversions, an Ecommerce Marketing expert will tell you that Conversion Rate Optimisation (CRO) is not just a tactic; it’s a necessity. Turn visitors into loyal customers In a competitive digital retail...
How to Set SMART Digital Marketing Goals That Deliver
Too many businesses set marketing goals that sound good but don't go anywhere. You've heard them: "Grow brand awareness," "Increase traffic." We've all used them. But honestly, they're just empty words without clarity, metrics, and relevance. If you want your...
Measuring Funnels & Paths: Advanced Google Analytics
If you’re serious about scaling your business using data, working with a Google Analytics Expert can give you the clarity to stop guessing and start growing. Funnels and path analysis are two of the most underutilised yet game-changing tools inside Google Analytics....
How To Maximise ROI Through Advanced AI Marketing Strategies
If you’re serious about scaling your business, working with an AI Marketing Specialist could be your smartest move this year. Not because it’s trendy. Not because everyone’s talking about it. But because it delivers real returns consistently and predictably, when...
Customer Journey Mapping for Ecommerce Marketing Growth
As an online store owner, mastering customer journeys is essential for your business's success. You don't need to be an ecommerce marketing specialist to understand that your customer isn't just about demographics; it's about truly grasping their motivations, pain...
Decode User Behaviour via Funnel Reports in Google Analytics
If you're serious about growth, you can't afford to guess what your users are doing or, worse, why they’re not converting. A Google Analytics Expert doesn’t just glance at traffic numbers or bounce rates; they dig deep into behavioural trends, identifying drop-offs,...