My Blog
Read my latest blog posts below.
How To Measure The ROI Of Your LinkedIn Ad Campaigns
LinkedIn, renowned as a professional networking site, has emerged as a go-to platform for businesses seeking to connect with potential clients and bolster their online presence. However, merely running ads on the platform for lead generation is not sufficient. It is...
Content Silos For SEO: Advanced Structuring Tips
Content creation is the backbone of any successful digital marketing strategy, and structuring that content effectively is a key component of driving organic traffic. One advanced approach to gaining traction with your Search Engine Optimisation (SEO) campaign is the...
Voice Search & SEO: Advanced Organic Positioning On Google
The digital landscape has undergone transformative shifts over the years, and one of the latest game-changers is the surge in voice search usage. As smart devices become ubiquitous and virtual assistants like Siri and Alexa gain prominence, users increasingly rely on...
Measure Ecommerce Marketing CLV Trends
One of the key metrics that online store owners focus on is Customer Lifetime Value (CLV). This metric not only reflects the financial worth of a customer to a business but also serves as a compass guiding strategic decisions. Ecommerce marketing consists of a...
Data-Driven Success: Google Analytics 4 Guide for Ecommerce
If you have an online store, staying ahead requires more than just a visually appealing website and a catalogue of products. Successful online stores are built on a foundation of data-driven decision-making, and Google Analytics 4 (GA4) is the key to unlocking...
Mastering Content Journeys for Effective Lead Generation
Content lies at the heart of digital marketing, shaping the narrative for businesses across various platforms – be it a landing page, an email, or a Facebook post. The challenge lies in understanding that while your company has a singular identity, your diverse...
Free Looker Studio Template: GA4 Ecommerce Marketing Dashboard
Understanding your ecommerce marketing campaign's performance is non-negotiable. That's why I'm thrilled to present a game-changing resource – Google Analytics 4 Ecommerce Marketing Dashboard - a FREE Looker Studio Template that I've designed exclusively for your...
SEO Mastery for Turbocharged Ecommerce Marketing Growth
If you're running an online store, having an ecommerce marketing strategy is a must. At the core of this is Search Engine Optimisation (SEO), a strategic method that can boost your business online. In this blog post, let's explore the details of SEO and how can...
Data-Driven Triumphs: Google Analytics 4 for Ecommerce Growth
With ecommerce marketing, the ability to decipher user behaviour, understand customer preferences, and optimise your online store accordingly is paramount. Enter Google Analytics 4, a powerhouse tool reshaping the landscape of data-driven decision-making. In this...
Ecommerce SEO: Advanced Strategies for Higher Rankings
Achieving and maintaining high search engine rankings is crucial for the success of any online business. Ecommerce SEO, a multifaceted approach to optimising websites for search engines, has become an indispensable tool in the hands of savvy digital marketers....
Analytics & Modelling in Digital Marketing
Data has become the cornerstone for driving effective digital marketing strategies and achieving business objectives. With the emergence of advanced analytics techniques and predictive modelling, marketers now possess the ability to unearth invaluable insights and...
Unified Customer Journeys: Online & Offline Integration
Businesses are faced with the challenge of redefining customer journeys. The integration of online and offline experiences has become crucial in delivering seamless marketing that drives engagement, conversions, and customer loyalty. How can online and offline...