Branding your business with social media marketing
Every company believes they offer the best services and products, and business owners have faith in it. Who doesn’t love their own business? You most likely have already spent a lot of time and effort into building and marketing your business. Does your customers know this? What your customers really think about your business and what you think might be completely different, and it is very important that business owners close the distance between the two. How are you going to bridge the ga
read moreStarting out with social media marketing
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a new toy. There’s so many popular social media channels available and you want to be on all of them. You start engaging, tweeting, posting, sharing, liking, and following everything you come across. While this may work for a whi
read moreHow to create a social media marketing strategy
In order to get the best quantifiable results from your social media marketing campaign, you need an optimized social media strategy to lay out the foundation for you. Social media is still a buzz word to many, and millions of conversations are happening on social media channels every day. Twitter and Facebook are still the biggest social media channels right now and even though Facebook is sporting with more than 800 million members, don’t forget that these aren’t the only soci
read moreSocial media marketing benefits
Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as you want it to be, but to get the best results from your campaign, an optimized SMM strategy needs to be created that works hand in hand with your business objectives. Even though there are many benefits to start a Social Media Mar
read moreRelationship marketing on social media channels
If you are in the process of creating a social media marketing campaign, did you know that the relationships that you can build on various Web 2.0 channels can be some of the best relationships you have? You can follow interesting discussions and get to know people who are writing the topics you would like to follow. If you have read a great article on the socialsphere, visit the author’s profile and visit their website for more information about them. This way you can find out more info
read moreOnline reputation management basics
With the explosion of Web 2.0 and social media marketing popping up all over the web, businesses have wrestled with how to manage their brand online. An organization’s online reputation can be made or broken in less than 140 characters, and all this could happen in an instant. For some organizations, the marketing department uses the company’s brand in a way of communicating to the general public the mission, values, and goals of the company. Along with this way of doing things you w
read moreBusiness opportunities with social media monitoring
There are usually many key areas you need to consider when you are in the process of creating your social media marketing strategy. Did you know that you can utilize most of the information you will be able to gather in your social media campaign and that you can uncover a couple of extra business opportunities with it? Before you start with your campaign, it is very important to establish an understanding of the overall social media landscape to see exactly what information you will be utilizi
read moreDo you know what is being said about you online?
Over the last few years the social media trend has exploded. Millions of active conversations are happening everyday online. The online reputation of organizations can be made or harmed hourly with a single status update or a tweet. Are you trying your best with a social media initiative to find the value in the millions of Facebook and Twitter conversations happening every day? Social networking and microblogging started as a way of connecting with friends, its true ability to connect you with
read moreUse Social Media Marketing together with SEO
Over the last couple of years, the discussion regarding social media, Web 2.0, and user-generated content has exploded. How people are using the internet is changing every day, and these changes can provide substantive business benefits for companies wanting to make their presence known online. A significant portion of online spending for companies are geared towards a more social media approach. This is in the form of ORM (Online Reputation Management) and various user-generated content strat
read moreHow social media changed digital marketing forever
It is a well-known fact that an optimized website that embodies a clear language, unique original content and a professional targeted user interface offers a better user experience on the web. A dedicated digital marketing strategy and a great user experience on your website can increase your conversions quite rapidly. With the boom of Web 2.0, why do you only want results with traditional online marketing where you can get better results by engaging on various social media channels? Why fo
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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