A different approach to updating your status on Twitter
Twitter is one of the best and easiest social media channels to build up your network and to engage with targeted audiences. The popularity of Twitter is growing each day and everyone can become their own “citizen journalist” by updating their status on various news and information that they find. Personally, I’m a huge fan of Twitter and I’m not just using it to Tweet updates. When I’m using Twitter, I spend most of my time researching on Twitter search to find ne
read moreShould I write a blog post, LinkedIn, Tweet or Facebook?
Before you start with your social media marketing campaign, it is an absolute must that you know which Web 2.0 channels you will be using in your digital marketing strategy. Even though there’s hundreds of social media channels to choose from, each one with its own limitations and benefits, the general consensus is that LinkedIn, blogging, Twitter, and Facebook is the most popular choices for B2B companies. LinkedIn is a professional social media channel that you can use if you would like
read moreWeb analytics for Twitter
If you are using Twitter as part of your social media marketing strategy I am sure you are aware how difficult it can be sometimes to integrate this channel in your overall marketing strategy for your business. The biggest problem that I have found with Twitter is that it has been very difficult to accurately track how much traffic Twitter is generating to your website, blog, or any other online profile. Twitter has realised this problem and building on the technology that they have gained throu
read moreWeekly blog round-up: 5 – 8 September
During this week I covered a couple of topics on my personal blog ranging from new Twitter updates to the battle between Google and Facebook. I have decided to start blogging about SEO in general again and I have published a blog post about how Google indexes your website. Even though my focus will still primarily be on various social media marketing strategies, SEO plays a vital role in digital marketing as Google is still one of the best sources for information. Find the weekly blog roundup
read moreTwitter launches Post Tweets to Facebook
Twitter recently launched a new feature on their platform where you can directly post your Tweets to Facebook. This has always been possible in the past with the integration of third party services, but you can now set this up hassle free and directly from Twitter on your profile settings. If you want to activate this feature, login to Twitter, browse to your profile settings and then at bottom of the “Profile” option, you can activate this feature by clicking on the button “Po
read moreNew and improved Twitter changes
Twitter recently announced some additions to their channel which will have a positive effect on social media marketing services and brands that uses Twitter with their social media strategy. Twitter is keeping the reverse chronological stream of activity, but two tabs have been added, the “activity tab” and the “@username” tab. The @username tab replaces the @mention tab that will include all the activity including or directed at the user and extending it beyond repli
read moreSocial Media: So much more than just your profile
The world wide web is the primary tool in market globalization. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media is becoming a top priority for many website developers and this is encouraged by the huge success of Web 2.0 sites such as Facebook, Twitter, LinkedIn, YouTube, and the most recent one, Google+. Various Web 2.0 sites have millions of users around the globe and this makes these channels the perfect target for online
read moreRisks with customer services and social media
Back in the day, when you had an issue with a local store or vendor you probably did one of the following. If it was a local business, you drove to the store to leave a compliment or a complaint. If you couldn’t visit the store, you could write them a letter or called their customer services department. One of these options of contact most likely gave you a response, but how long did it take? In today’s technology driven world, one would expect that turnaround time should be fast
read moreHow to fail with your social media campaign
Every minute, a company is advertising a service or product where people have to visit their Facebook Fan page instead of their website. Social media is becoming so popular that when you open up your favourite newspaper or channel, you will most likely see and hear about the broadcaster’s Twitter and Facebook profile. Social media has been integrated into our news feeds, the movies, and even the music that we buy. While some social media statistics will try to convince you that the young
read moreHow social media has changed everything
Everything has moved online. The rise of blogs, tweeting, videos on YouTube and Facebook has pretty much changed how we socialize and interact online with one another. Marketing is now more about solid relationships. Google and Wikipedia have made knowledge and information something that can be acquired on demand. Online communication Online communication is not for the elite. All the communication barriers have been removed. Tweeters and bloggers are now the experts and they comment a
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About me
I am a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. +Anton Koekemoer