The POST method with social media marketing
What do most digital marketers and companies do wrong when they jump on the social media bandwagon? They lack an overall strategy and plan to get the best results. They are missing their key objectives and they don’t know who they are targeting with their campaign. A couple of years ago market research firm Forrester coined the term POST which is a planning methodology for organizations in starting with social media marketing. The POST method stands for “People, Objectives, Strategy
read morePart 1: Cost effective digital marketing strategies
If you own a website, blog, or an e-commerce site and you are interested in online marketing to attract more visitors, have you every considered digital marketing? Yes, there are certain online marketing strategies that costs an arm and a leg and it all depends on what you want to achieve, but it doesn’t mean you have to spend a fortune to get the ball rolling. There’s a couple of digital marketing methods that you can use with a small budget. Even though these techniques can be co
read moreTake advantage of popular social networks
Over the last few years we have seen the demise of a couple of Web 2.0 channels such as Myspace and Bebo. Facebook has been king in this arena since its launch in 2004. So far, Facebook has over 750 million users making it the biggest social network ever. Twitter was born in 2006 and grew into popular social media channel also used by millions worldwide to engage on the real time activity stream. Google+ that was launched this year already has over 25 million users and it will not be long
read morePart 2: How to fail with your social media campaign
Last month I published a blog post “How to fail with your social media campaign“. This is part 2 with more information on what you shouldn’t do with your social media marketing strategy. Have you ever wondered why your social media campaign doesn’t meet the expectation that you were hoping to achieve? Are you using the right social media channels? Why isn’t your audience responding? Find a couple of reasons below why most social media strategies fail. If you recog
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
Facebook Losing Its Monopoly on Users [REPORT] http://t.co/elgF01Yx - AntonRSA on TwitterConnect with me
