The basic principles of traditional networking is the same as social networking. If you want to be unsuccessful with traditional networking and make sure people look the other way when trying to connect with you, only talk about yourself, your products, and act as if you are the most important being alive. With social media marketing it is the same. Talk only about yourself online and others will look elsewhere for help. The birth of the social web enabled marketers to network online and build t

If you are in the process of creating a social media marketing campaign, did you know that the relationships that you can build on various Web 2.0 channels can be some of the best relationships you have? You can follow interesting discussions and get to know people who are writing the topics you would like to follow. If you have read a great article on the socialsphere, visit the author’s profile and visit their website for more information about them. This way you can find out more info

While doing some research today for some enhancements to a couple of my social networks, I came accross an excellent presentation on Slideshare about Jyri Engeström titled “Social Objects”. Social Objects Defined Social objects, as we may call the objects that mediate social activities, are often overlooked in the excitement about social software, in particular, social networking sites like LinkedIn and Facebook.  Jyri Engeström, the founder of the social messaging software Jaiku,