As the social web continues to evolve and change, it’s time for digital marketers to take their social media marketing initiatives serious.  Social media marketing cannot exist in its own silo or on the side where it doesn’t get any attention. Integrating social media in your business and transforming your business into a social business is where you should put your effort into. Social media marketing should be part of your overall marketing activities and have strategic objectives

Over the last few years, many digital marketers are starting to increase their budgets allocated to social media marketing. In reality – social media works. It is a way for businesses to communicate their message to their target audience and engage directly with them. A couple of years ago marketers relied on one way communication channels to broadcast their message in hopes that someone will take notice. It used to cost them dearly to acquire insights and research on the depth of their ca

Social media marketing is still very new, even though it has been around for a while. Most of the successful digital marketing professionals practicing social media marketing have some type of business and marketing background, but it is very rare to find anyone that have actually studied social media in varsity in the basic sense of the world, and how it can be integrated with your current marketing initiatives. Most of us in the field are constantly learning how to navigate and use this new me

With more companies going online to make a name for themselves, social media marketing can have a dramatic impact on your business. All it takes is a quick scan of the latest news on Google to see successful social media campaigns. While most people specializing in social media will tell you that social media is the way to go if you want to start marketing online, it also presents many risks, and this means that an effective social media marketing strategy is an absolute must if you want to go t