What makes a good social media strategy?
When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to create a social media strategy that you can follow to achieve the best results. Creating an optimized social media marketing strategy requires a few points that you should take note of in order for your business’s efforts to s
read moreStarting a Pinterest social media strategy
With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time (at the time of this writing). At end of the previous year, Pinterest was listed alongside Google+ and LinkedIn as one of the best social networks and it averages about 10 million unique visitors per month. With all the hype and buzz, everyone is setting up a brand presence on this somewhat new social media channel. For small business owners, Pinterest is a very cost-effective way
read moreSocial media marketing don’ts
With more companies going online to make a name for themselves, social media marketing can have a dramatic impact on your business. All it takes is a quick scan of the latest news on Google to see successful social media campaigns. While most people specializing in social media will tell you that social media is the way to go if you want to start marketing online, it also presents many risks, and this means that an effective social media marketing strategy is an absolute must if you want to go t
read moreDo you have have an online persona?
When creating a social media marketing strategy, one of the first things you should do before you create your profiles is to decide on your online persona. Are you going to build your social media strategy around an actual person or use a company name? With this, there is really no right way to build your social identity, but there are a couple of pros and cons to each option that you should research before you jump on the social bandwagon. With the ever-increasing reach of all the social media
read moreWhat are your social media objectives and goals?
Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you start, otherwise you can waste a lot of effort and time on something that is not producing targeted results. If you have done your research and decided that you want to create
read moreThings to consider before starting a social media strategy
If you have an existing digital marketing initiative, or you are in the process of creating one, are you going to include a social media strategy to work together with your marketing plan? Using various Web 2.0 (social media) channels in your marketing mix is an excellent way to get the word out about your company and to get others to talk about your brand, services, or even products online. When you mention “social media marketing” to people, usually their first reaction is to thin
read moreHow to organize your social media campaign
If your business is busy growing you will most likely find all of the processes that you have created becoming more cluttered everyday. Your processes can become quite cluttered, generally disorganized and messy as your business grows. With your social media strategy and campaign, the same can happen. While you are going through and organizing your emails into priority lists, updating your work calendars, making a list of all your to do’s, plan and organize the steps going forward with you
read moreWhy SEO and Social Media are friends
Every company wants to have a great and positive online reputation. You want prospective clients to instantly think of your brand when talking about services or products that you supply. There’s nothing better as to be known as the experts in your niche and area of expertise. It has never been easier to get an online reputation with everything the Web 2.0 world has to offer, and the ability to reach millions of people anywhere in the world. There are two services that works hand in h
read moreHow to start a social media strategy
If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business. To generate new potential prospects with your campaign, it’s necessary to plan and create and effective social media strategy. It is also vital that you manage your time and set realistic expectations so that you don’t suffer a social media burnout. Your social media strategy should be treated the same way as any other digital marketing strategy th
read morePart 2: How to fail with your social media campaign
Last month I published a blog post “How to fail with your social media campaign“. This is part 2 with more information on what you shouldn’t do with your social media marketing strategy. Have you ever wondered why your social media campaign doesn’t meet the expectation that you were hoping to achieve? Are you using the right social media channels? Why isn’t your audience responding? Find a couple of reasons below why most social media strategies fail. If you recog
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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