Posted by Anton Koekemoer on Sep 4, 2013 in Social Media
“How are we going to measure the ROI of our social media marketing campaign?” This question is often asked and I’m sure you have thought about it yourself if you are busy with a social media campaign. This medium isn’t something new, even though it’s still trending online and a buzz word to many. Many businesses have started integrating social media in their current marketing campaigns, but how are they calculating what gains they have made from their marketing spen
Posted by Anton Koekemoer on Nov 21, 2012 in Social Media
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses are sporting with thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of followers and fans doesn’t necessarily mean that your social media campaign is working.
If you really want to see if your campaign is actually effective, find below a couple of calculations you can do to give you an idea. The tips
Posted by Anton Koekemoer on Oct 5, 2012 in Social Media
Many times when I’m asked about social media for brand awareness campaigns, people want to know what is the magic bullet to make it a success. What tricks are out there to make it work? Everyone seems to be looking for short cuts, but to be honest, there aren’t any. No magic push a button and it will work. It’s impossible to force people to join your community and be happy. A successful social media marketing campaign takes time and effort. Not a secret magic trick.
Posted by Anton Koekemoer on Aug 17, 2012 in Social Media
Many people including small business owners are starting to recognize the need to measure their marketing initiatives online. Are you making any money from your campaigns? Are you increasing your awareness online? Getting any sales? If you are new to social media, how are you going to measure your social media marketing campaign?
If you are only looking at how much traffic you generate from social media, how many new “likes” you getting to your Facebook page or the amount of new foll
Posted by Anton Koekemoer on Jun 26, 2012 in Social Media
Every organization and business has different criteria and ways to measure success, and this makes it very important to measure the results of your social media marketing campaign. As the trend and buzz with social media continues to grow, make sure that your social media analysis will provide you with a complete assessment of the impact and reach it is currently having on your business.
Since social media marketing became a hype a few years ago, many small business owners are recognizing the ne
Posted by Anton Koekemoer on Mar 27, 2012 in Social Media
One question many people ask when jumping onto the social media bandwagon to promote their services and products is regarding social media and ROI: “What ROI will I be getting from social media?”. Social media marketing is still very new and it is not an activity that represents immediate clear benefits and results, and it is most likely the hardest area to measure ROI for.
It is very important to know how to interpret all the various social media metrics, and to understand that so