There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses are sporting with thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of followers and fans doesn’t necessarily mean that your social media campaign is working. If you really want to see if your campaign is actually effective, find below a couple of calculations you can do to give you an idea. The tips

One question I often hear online is: “How are we going to measure the effectiveness of our social media marketing campaign?”. Social media marketing (SMM) is still very new to many and it is not a marketing method that represents clear results and benefits. SMM is most likely the hardest marketing method to measure ROI for, but there are clear ways you can measure the results. During the early days when social media marketing started to buzz online, many marketers and digital marketi

When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to create a social media strategy that you can follow to achieve the best results. Creating an optimized social media marketing strategy requires a few points that you should take note of in order for your business’s efforts to s

Your social media marketing campaign and Twitter strategy has everything in place.  You have solid goals, boast a good Twitter profile, engage with your clients, and you even know the ins and outs of your targeted audience and when you should be tweeting to them. You think you have it all covered right? Twitter is one of the most active Web 2.0 channels in the social media space and it needs to be monitored closely. Businesses using Twitter as a part of their marketing mix should have solid soc