Are you sharing your content with social media?
There’s a couple of methods you can use to measure the ROI of your social media marketing campaign. For many, it is the number of “likes” and “followers” they have and the conversation that occurs between themselves and their followers. For others, the main focus point is having their content shared as wide and far as possible. Many people claim that your success and ROI can only be measured if both are achieved. Gaining followers is not rocket science, although the
read moreHow to become social media orientated
In today’s hectic digital landscape, social media marketing is still a “buzz” word to many. Even though many small to medium size businesses are realizing the power of social media and how it can be used to create awareness for their products and services, how are you going to integrate social media into your busy day? If you have a small business or working solo, it may feel at times that you are physically working around the clock with your busy schedule to get things done. H
read moreBranding your business with social media marketing
Every company believes they offer the best services and products, and business owners have faith in it. Who doesn’t love their own business? You most likely have already spent a lot of time and effort into building and marketing your business. Does your customers know this? What your customers really think about your business and what you think might be completely different, and it is very important that business owners close the distance between the two. How are you going to bridge the ga
read more3 benefits of a social media marketing strategy
Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this possible. For example, organizations that successfully utilizes social media is using it to grow their business awareness online, understand exactly what their customers want, and to build strategic network relationships in the market place. Social media has changed how we communicate with each o
read moreGetting the most out of LinkedIn for your business
LinkedIn is a professional social network and it allows you to make connections and find new business at a faster rate than you could ever achieve with traditional marketing. In fact, the only cost to making new connections on LinkedIn is time. In today’s digital landscape, being a little web savvy really goes a long way and LinkedIn can be used in your social media marketing strategy to reach people that you would like to connect with. LinkedIn is the ideal Web 2.0 channel if you want to
read moreWhy listening is essential in social media marketing
If you are in the process of creating a social media marketing or a digital marketing strategy, did you start this process by listening (researching) first? One of the most neglected key rules of communication and social media is listening. Who are you going to target with your campaign? Do you know what interests them? Are they already talking about you? On which social media channels can they be found? Setting up a couple of keyword alerts on Google Alerts and creating empty social media dashb
read morePoll: How much time do you spend on social media?
If you do a simple search on Google, you will find many social media “experts” stating that there is no such thing as too much social media. If you are a business owner, then you should know that time equals money. When promoting and creating awareness for your business, it should be on the back of a plan that has goals and that focuses on your business objectives. Everywhere you look online marketing agencies are stating that every online business should focus on Twitter, Facebook,
read moreWhat makes a good social media strategy?
When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to create a social media strategy that you can follow to achieve the best results. Creating an optimized social media marketing strategy requires a few points that you should take note of in order for your business’s efforts to s
read moreIncrease brand awareness with social media marketing
Social media have opened up the online floodgates for many businesses. Since the birth of all the social networking channels, it has never been more convenient and easier to communicate in real-time with businesses, groups, organizations, and people from any part of the world. Social media has become a valued space for many where you can connect with your family, friends, and stay up to date with the latest news and information. If you are a business owner who wants to market in the online unive
read morePoll: What is your primary social media objective?
In the book (Groundswell), Charlene Li and Josh Bernhoff explains that there are five objectives that companies can pursue with their social media marketing campaign. Objectives are the key (glue) to a successful social media strategy. It is very important that you identify your social media objectives before you start with your campaign. The clarity of your social media objectives will make or break your campaign. If there is no specific objective on why you are using social media marketing f
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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