When you are interested in building a name for yourself or some awareness for your business online, it’s very important that you understand how everything that you do on the web, every update, every blog post, and every comment adds value (good or bad) to your digital footprint. If you are already in the digital marketing space, you should know the importance of putting your best foot forward on the web and you most likely follow a couple of rules that you live by. If you don’t, you

Even though creating and curating relevant magnetic content is at the hart of social media marketing, it can be quite time consuming and expensive. In my experience, three of the biggest challenges with creating magnetic content for your marketing campaign are creating relevant original content, devoting enough time to create it, and finding the right content. If you are into digital marketing, you know that coming up with good magnetic content is a huge challenge. What if your customers can hel

Not so long ago it used to be the norm that if you wanted to voice your opinion about a specific brand, product or service, you had to phone their customer service department if they had any or send a letter to the company headquarters. Before Google was the entry point to anyone looking for information on a specific company, it really wasn’t easy to figure out how to get hold of the right person at the company. Those days are over and now the average customer can get an instant response;

Building relationships with your target audience should be a number one priority if you are busy with any digital marketing campaign. By building relationships with your target market you are gaining their trust and later on they are more likely to buy from you. Traditional old school marketing makes it easier to build trust and relationships because the customer is able to see you in person, see your emotions, and hear your voice. Digital marketing is a little bit more trickier and it allows

Social media is really not that new anymore and the concept of being a social business is now a reality for many. There are many advantages of being a social business and your entire organisation can help communicate your message on behalf of your company and brand. Communication is not only part of the marketing department anymore, but a part of the whole organisation. It’s a fact that your clients, customers, and prospects expect that they can communicate with your brand on the social we

Online reputation management (ORM) and your digital footprint is as much social media as it is about your physical reputation online. On the social web, you can manage your digital footprint with the help of all the popular social media channels such as Google+, Facebook, Twitter, LinkedIn, YouTube, and even Pinterest. If you are interested in building your reputation online with social media, it’s important that you use the right social media channels for your business, creating magneti

Social media has taken the world by storm and both small and large businesses are busy integrating social media into their digital marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and reach your target audience effectively. The social web consists of many social media channels and tactics that you can pick and choose for your campaign. With social media it’s very easy for you to control your budget and measur

When a brand has thousands of target followers and likes on their social media profiles, it’s definitely something to be proud of, but what happens if their audience suddenly turns against them on the social web? What are you going to do if you made a mistake online and people start turning against you with negative comments and feedback that everyone can see? Will you be notified when this happens? Does the negative feedback about your brand outweigh the positive mentions? Even though t

Most digital marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking about all the time. Your voice is central to your brand’s identity. In today’s digital business landscape where more and more business is conducted online, your voice is so much more important and it plays a key role in

One common misconception when it comes to marketing on the social web is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one point of view, it is an ineffective way to communicate your message to your target audience and to engage with them. Another misconception regarding social media is that many believe it’s a numbers game. Followers, fan