Did you know that a great magnetic content marketing strategy can boost your social media presence and help you produce interesting, relevant, and consistent engagement with your target audience on the social web? Your magnetic content plan can help you keep the goals with your social media strategy focused and on topic so that you can streamline your marketing message. When planning your magnetic content strategy for your social media campaign, it’s important that you stay systematic and

With all the hundreds of social media channels available and new ones popping up everyday, digital marketers are faced with the temptation to join as many social networks as possible when starting out with marketing on the social web. Unfortunately, having a profile on every social media channel requires quite a lot of manpower and attention. Whether you are using social media for monitoring purposes or engaging with your clients, social media takes time and effort. You cannot create all the soc

In today’s digital lifestyle when you are looking closely to what is happening on the social web, you will realize that one shoe doesn’t fit all. Just because one social media channel is working wonders for your neighbor’s business doesn’t mean it will definitely work for you. Many times I get bombarded by clients that have read an article online regarding the growth of all the big social networks and why they should be using those channels in their social media mark

If you are a small business owner, you might be overwhelmed by all the tasks you have to accomplish every day. You are most likely handling most of the business aspects such as accounting, everyday business tasks, and the marketing of your business. You probably heard this a thousand times, and many people are saying that you should get your business online and start tapping into the social web to start communicating with your target audience. How do you start, and how are you going to manage

In order to get the best quantifiable results from your social media marketing campaign, you need an optimized social media strategy to lay out the foundation for you. Social media is still a buzz word to many, and millions of conversations are happening on social media channels every day. Twitter and Facebook are still the biggest social media channels right now and even though Facebook is sporting with more than 800 million members, don’t forget that these aren’t the only soci

If you are in the process of creating a social media marketing strategy, or you are already running one, how does the strategy integrate with your website and blog? In today’s digital world, your website and your social media campaign are messengers to help you spread your marketing message to every corner of the world. In order to build your online reputation and to effectively spread your message, every part of your digital strategy must work together. This process requires that all th

In less than two years since the launch of Pinterest, it has blasted to be one of the fastest growing social media channels of all time. Late in 2011, Pinterest was listed as one of the 10 best social networks and it is receiving 10 million unique users per month. This has made Pinterest the fastest online channel in history to get 10 million unique visitors per month. From the first week in 2012, Pinterest has already surpassed Google+, YouTube, LinkedIn, Bing and Yahoo in driving unique and re

Having a digital marketing strategy is very good, but having one that works is even better. Whether you are measuring positive ROI on your social media initiative or saving your business online, creating a social media marketing strategy strategy is one of the first steps you should do when jumping onto the social media bandwagon. Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get th

If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your business and the market you are targeting. With a proper social media marketing strategy that ties in and supports your digital marketing strategy, it will keep your brand identity unified across the board. The only question many peopl