Do you know and understand what is possible with a social media marketing strategy? Do you know what you can achieve with a social media campaign for your business? Are you thinking of integrating social media marketing within your overall marketing initiative? With most traditional marketing and digital marketing campaigns, you need to be absolutely sure of your goals before you start with your campaign. If you don’t have any goals, there is a chance that you will waste a lot of effort an

Twitter, Facebook, LinkedIn, Google+, Pinterest…the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends and techniques, but you also know that you need to use social media marketing for your business. Only question is how? With social media marketing you need a strategy and a plan to make it the most effective of what you want to achieve. With a detailed strategy you will have a very good plan

For all the digital marketing professionals using social media marketing for their business, you have to follow a couple of specific rules. You have to engage with your target audience, follow the rules of each social media channel you use, monitor, listen, being authentic, blog, and measuring your results. In my experience, there have been many times when I’m asking myself the question of why am I actually doing this. In the bigger picture of things, am I really going to make a differenc

If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a new toy. There’s so many popular social media channels available and you want to be on all of them. You start engaging, tweeting, posting, sharing, liking, and following everything you come across. While this may work for a whi