What do most digital marketers and companies do wrong when they jump on the social media bandwagon? They lack an overall strategy and plan to get the best results. They are missing their key objectives and they don’t know who they are targeting with their campaign. A couple of years ago market research firm Forrester coined the term POST which is a planning methodology for organizations in starting with social media marketing. The POST method stands for “People, Objectives, Strategy

Every business and organization has different criteria to measure success and it is very important to measure the results of your digital marketing and social media marketing campaigns. As the trend with Web 2.0 continues to change and grow, make sure your social media analysis provides a complete assessment of the reach and impact it is having on your business. Many tools are available that can deliver real-time results for your social media marketing initiative. Make sure you are measuring an

If you have an existing digital marketing initiative, or you are in the process of creating one, are you going to include a social media strategy to work together with your marketing plan? Using various Web 2.0 (social media) channels in your marketing mix is an excellent way to get the word out about your company and to get others to talk about your brand, services, or even products online. When you mention “social media marketing” to people, usually their first reaction is to thin

If you are familiar with SEO and digital marketing, you will understand the importance of keyword research.  Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimizing websites for better results on the search engines? You can use keywords in your social media marketing campaign and it can be used to increase your online visibility. You can use high quality keywords in the content of your social media campaign.  These are the keywords that are relevant

Social Media Marketing (SMM) should always be an extension of your current online marketing strategy.  SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you have.  SMM is a medium that you can use to communicate with your targeted market and niche in a way that wasn’t possible before. Social media also helps you to nurture solid relationships organically through various Web 2.0 ch