If you are already using social media marketing at your organization to build awareness for your services or products and you are not getting the results you were hoping to get, what do you do next? To answer that question you have to look at what you are currently doing with your SMM campaign. Do you have any social media profiles such as a Twitter account and a Facebook Page pointing back to your business without thoroughly thinking through the marketing implications or considering your busi

Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as you want it to be, but to get the best results from your campaign, an optimized SMM strategy needs to be created that works hand in hand with your business objectives. Even though there are many benefits to start a Social Media Mar

With the ever increase of blogging platforms, social networks, and other related Web 2.0 channels, traditional digital marketing is not the only source for targeted traffic anymore. A top story on a well known social media channel can drive much more traffic to your website than a top search engine ranking. Web 2.0 (social media) marketing is a form of word of mouth marketing (WOM) through the usage of various social channels online. The essence of this phenomena is giving people a good reason t

Social media marketing (SMM) is a form of digital marketing that consists of word of mouth marketing through the use of various Web 2.0 channels. These channels consist of blogs, micro blogs, social networks and media sharing (video, photo) websites to name but a few. The focus with social media is always about trust and relationship building. Did you know that you can use a social media marketing strategy to increase the traffic flow to your website and other online profiles? SMM can focus on s

These days, new digital marketing and social media strategists are popping up quicker than you can say “Google”. Do you really need one for your business and your digital marketing strategy? What are the benefits and draw backs of employing one for my business? A good digital marketing and social media strategist can deliver a number of great benefits for your online business. From helping you with setting up clear objectives and goals for your strategy to the implementation of your

Your social media marketing campaign and Twitter strategy has everything in place.  You have solid goals, boast a good Twitter profile, engage with your clients, and you even know the ins and outs of your targeted audience and when you should be tweeting to them. You think you have it all covered right? Twitter is one of the most active Web 2.0 channels in the social media space and it needs to be monitored closely. Businesses using Twitter as a part of their marketing mix should have solid soc

Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action.  The main focus point should always be to attract the right visitors that have an interest in what you offer or sell. The world-wide web is full of information and people mostly use search engines to find answers to their questions.  If any of your website pages mat

Social media is a way of getting others to talk about your services, brand or products.  It’s about finding your customers where they are.  Social media is not simply buying a banner add that runs on a social network.  It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours. Social media is best understood as a new kind of online media, even though it has been around for a while.  Everyone is talking about social media, but what exa

Social Media Marketing (SMM) should always be an extension of your current online marketing strategy.  SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you have.  SMM is a medium that you can use to communicate with your targeted market and niche in a way that wasn’t possible before. Social media also helps you to nurture solid relationships organically through various Web 2.0 ch