Social media marketing benefits
Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as you want it to be, but to get the best results from your campaign, an optimized SMM strategy needs to be created that works hand in hand with your business objectives. Even though there are many benefits to start a Social Media Mar
read moreEverything digital is shifting towards a Web 2.0 approach
With the ever increase of blogging platforms, social networks, and other related Web 2.0 channels, traditional digital marketing is not the only source for targeted traffic anymore. A top story on a well known social media channel can drive much more traffic to your website than a top search engine ranking. Web 2.0 (social media) marketing is a form of word of mouth marketing (WOM) through the usage of various social channels online. The essence of this phenomena is giving people a good reason t
read moreNeed more website traffic? Try social media marketing
Social media marketing (SMM) is a form of digital marketing that consists of word of mouth marketing through the use of various Web 2.0 channels. These channels consist of blogs, micro blogs, social networks and media sharing (video, photo) websites to name but a few. The focus with social media is always about trust and relationship building. Did you know that you can use a social media marketing strategy to increase the traffic flow to your website and other online profiles? SMM can focus on s
read moreDo you need a social media strategist?
These days, new digital marketing and social media strategists are popping up quicker than you can say “Google”. Do you really need one for your business and your digital marketing strategy? What are the benefits and draw backs of employing one for my business? A good digital marketing and social media strategist can deliver a number of great benefits for your online business. From helping you with setting up clear objectives and goals for your strategy to the implementation of your
read moreWhy you should actively monitor your Twitter profile
Your social media marketing campaign and Twitter strategy has everything in place. You have solid goals, boast a good Twitter profile, engage with your clients, and you even know the ins and outs of your targeted audience and when you should be tweeting to them. You think you have it all covered right? Twitter is one of the most active Web 2.0 channels in the social media space and it needs to be monitored closely. Businesses using Twitter as a part of their marketing mix should have solid soc
read moreHow to create an optimized digital marketing strategy
Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always be to attract the right visitors that have an interest in what you offer or sell. The world-wide web is full of information and people mostly use search engines to find answers to their questions. If any of your website pages mat
read moreLead generation with social media
Lead generation usually consist of many marketing activities including telemarketing, normal ads, pay-per-click and email marketing. Each of these channels broadcasts messages using their own method. Did you know that most of these activities are increasingly becoming ignored by people who favours one on one communication? This shift has affected the success of lead generation. Many online marketing professionals considers social media as one of the best channels whereby online content sha
read moreSocial Media Marketing: The truth about starting a campaign
Social media is a way of getting others to talk about your services, brand or products. It’s about finding your customers where they are. Social media is not simply buying a banner add that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours. Social media is best understood as a new kind of online media, even though it has been around for a while. Everyone is talking about social media, but what exa
read moreSocial Media Marketing: Have a clear strategy and plan
As with any other marketing and business strategy, Social Media Marketing (SMM) requires that you have a clear strategy and plan. It is vital that you manage your time and set realistic expectations so that you don’t suffer a social media burnout. Social Media Marketing should be treated the same way as any other online marketing strategy that you have. If you don’t plan your SMM strategy, you can expect to see poor results. Before you start with any social media campaign, make sur
read moreIntegrate social media with your current marketing strategy
Social Media Marketing (SMM) should always be an extension of your current online marketing strategy. SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you have. SMM is a medium that you can use to communicate with your targeted market and niche in a way that wasn’t possible before. Social media also helps you to nurture solid relationships organically through various Web 2.0 ch
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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